Vytelle’s next expansion: A third IVF lab in Australia as startup scales reproductive solutions for beef, dairy farmers
May 31, 2024 | Startland News Staff
A Lenexa-based agtech company’s 21st lab space is planned for Melbourne, Australia, as the global leader in bovine in vitro fertilization works to revolutionize the industry and give farmers unparalleled access to hormone-free IVF.
The state-of-the-art facility — set to open later this year — will be Vytelle’s third lab in Australia following the opening of a Brisbane lab in July 2023.
“Our expansion plans are a clear sign of Vytelle’s dedication to support our existing and future customers delivering more access and options for fresh embryo programs In Victoria and Southern New South Wales,” said Lisa Rumsfeld, vice president of strategy and business development for Vytelle. “We have chosen to expand in the Melbourne area to serve the large number of progressive beef and dairy farmers committed to optimizing their herds and sustainable agricultural practices.”
The Melbourne lab is expected to provide increased market accessibility to Vytelle ADVANCE, a breakthrough, hormone-free IVF technology, including proprietary media, delivering high quality frozen and fresh embryos to farmers to produce more valuable calves faster maximizing genetic progress.
Vytelle’s Brisbane lab has been progressively scaling the precision livestock company’s game-changing direct transfer method for frozen embryos. (The Vytelle Australia team is serving farmers with frozen programs today with ovum pick-ups from the Brisbane lab.)
“Our demonstrated results with direct transfer frozen embryo are revolutionising market perceptions around the use and possibilities of Vytelle’s frozen embryos to overcome historical logistical challenges delivering predictable results,” said Andrew Donoghue, Vytelle’s Australian commercial director. “The Melbourne lab will open up increased possibilities to expand our services to offer both frozen and fresh embryos programs in the region to our customers,” he continued.
Committed to partnerships and fostering local expertise, Vytelle will continue to align with local partners to provide complimentary services such as donor housing, recipient management, collections facilities and embryo transfers, the company said.

2024 Startups to Watch
stats here
Related Posts on Startland News
UpDown Nightlife caps $500K seed round with party bus partnership; app to launch this month
Building an app centered on nightlife and in-person entertainment during a pandemic requires intense focus and intentionality every step of the way, Joshua Lewis said. “It’s been a slow and steady walk to the app launch,” said the founder of UpDown Nightlife — an app that connects consumers to local bars, clubs and entertainment. “With…
LaunchKC-backed insurtech accelerator hopes to claim new cohort by Aug. 22
Brush Creek Partners and LaunchKC are again eyeing startups ready to accelerate their go-to-market plans, the partners announced Tuesday. The application period for the LaunchKC-backed bcp tech InsurTech accelerator has officially opened, Nathan Kurtz, COO of Brush Creek Partners (bcp), said in a release, marking the program’s second run. “When you have an insurtech product…
Tech company at the vanguard of KC startup boom exits to West Coast competitor
One of Kansas City’s earliest startups to watch of the past decade has been acquired by an Oregon-based competitor. RFPIO announced the purchase of RFP360, a Leawood-based software-as-a-service startup, Tuesday morning. A dollar amount for the deal was not disclosed. “Through this acquisition, I’m extremely excited about the future as we work together to drive…
Let’s Talk Black Business: You don’t need to be ‘the next Lebron’ — just succeed where others fell short
Editor’s note: The following story — spotlighting an Aug. 25 virtual event about challenges facing Black business owners — is sponsored by Let’s Talk Black Business and SCORE Community Strategic Alliance. Black entrepreneurship isn’t a one-size-fits-all experience, said Dom Green. “It is not cookie cutter, and it is so important to showcase the differences of the…
