Vytelle’s next expansion: A third IVF lab in Australia as startup scales reproductive solutions for beef, dairy farmers
May 31, 2024 | Startland News Staff
A Lenexa-based agtech company’s 21st lab space is planned for Melbourne, Australia, as the global leader in bovine in vitro fertilization works to revolutionize the industry and give farmers unparalleled access to hormone-free IVF.
The state-of-the-art facility — set to open later this year — will be Vytelle’s third lab in Australia following the opening of a Brisbane lab in July 2023.
“Our expansion plans are a clear sign of Vytelle’s dedication to support our existing and future customers delivering more access and options for fresh embryo programs In Victoria and Southern New South Wales,” said Lisa Rumsfeld, vice president of strategy and business development for Vytelle. “We have chosen to expand in the Melbourne area to serve the large number of progressive beef and dairy farmers committed to optimizing their herds and sustainable agricultural practices.”
The Melbourne lab is expected to provide increased market accessibility to Vytelle ADVANCE, a breakthrough, hormone-free IVF technology, including proprietary media, delivering high quality frozen and fresh embryos to farmers to produce more valuable calves faster maximizing genetic progress.
Vytelle’s Brisbane lab has been progressively scaling the precision livestock company’s game-changing direct transfer method for frozen embryos. (The Vytelle Australia team is serving farmers with frozen programs today with ovum pick-ups from the Brisbane lab.)
“Our demonstrated results with direct transfer frozen embryo are revolutionising market perceptions around the use and possibilities of Vytelle’s frozen embryos to overcome historical logistical challenges delivering predictable results,” said Andrew Donoghue, Vytelle’s Australian commercial director. “The Melbourne lab will open up increased possibilities to expand our services to offer both frozen and fresh embryos programs in the region to our customers,” he continued.
Committed to partnerships and fostering local expertise, Vytelle will continue to align with local partners to provide complimentary services such as donor housing, recipient management, collections facilities and embryo transfers, the company said.

2024 Startups to Watch
stats here
Related Posts on Startland News
Legacy-filled eclair shop launches with crowds, pastry case lined with custom, unexpected treats
Chef Erin Luttrell recalls tales of lines out the door and around the block at her great-grandparents’ bakery in the 1920s — the inspiration behind her newly opened sweets shop on the historic Independence Square. “During the grain strike, people couldn’t get flour or bread or products to bake at home for their families, so they…
BLK + BRWN debuts KC’s first smart bookstore with a twist: ‘I wanted to be as Black as possible’
Kansas City’s newest Black woman-owned, brick-and-mortar bookstore in Midtown has opened its doors, but customers shouldn’t judge the operation by its cover, owner Cori Smith said, revealing an additional first for the metro that has heads and pages turning. “There’s a technological aspect paired with each book,” explained Smith, owner of BLK + BRWN — Kansas…
ParentSquare notches growth investment, fueled by KC startup acquisition, pandemic trends
A significant growth investment is expected to help push edtech platform ParentSquare’s expansion into new markets and products — nearly 18 months after the Santa Barbara company announced the acquisition of a Kansas City startup’s school communication app. The undisclosed investment by Serent Capital also follows ParentSquare’s successful navigation of pandemic-era communication needs between parents…
