Vytelle’s next expansion: A third IVF lab in Australia as startup scales reproductive solutions for beef, dairy farmers
May 31, 2024 | Startland News Staff
A Lenexa-based agtech company’s 21st lab space is planned for Melbourne, Australia, as the global leader in bovine in vitro fertilization works to revolutionize the industry and give farmers unparalleled access to hormone-free IVF.
The state-of-the-art facility — set to open later this year — will be Vytelle’s third lab in Australia following the opening of a Brisbane lab in July 2023.
“Our expansion plans are a clear sign of Vytelle’s dedication to support our existing and future customers delivering more access and options for fresh embryo programs In Victoria and Southern New South Wales,” said Lisa Rumsfeld, vice president of strategy and business development for Vytelle. “We have chosen to expand in the Melbourne area to serve the large number of progressive beef and dairy farmers committed to optimizing their herds and sustainable agricultural practices.”
The Melbourne lab is expected to provide increased market accessibility to Vytelle ADVANCE, a breakthrough, hormone-free IVF technology, including proprietary media, delivering high quality frozen and fresh embryos to farmers to produce more valuable calves faster maximizing genetic progress.
Vytelle’s Brisbane lab has been progressively scaling the precision livestock company’s game-changing direct transfer method for frozen embryos. (The Vytelle Australia team is serving farmers with frozen programs today with ovum pick-ups from the Brisbane lab.)
“Our demonstrated results with direct transfer frozen embryo are revolutionising market perceptions around the use and possibilities of Vytelle’s frozen embryos to overcome historical logistical challenges delivering predictable results,” said Andrew Donoghue, Vytelle’s Australian commercial director. “The Melbourne lab will open up increased possibilities to expand our services to offer both frozen and fresh embryos programs in the region to our customers,” he continued.
Committed to partnerships and fostering local expertise, Vytelle will continue to align with local partners to provide complimentary services such as donor housing, recipient management, collections facilities and embryo transfers, the company said.

2024 Startups to Watch
stats here
Related Posts on Startland News
Blakk men are more than what you see on the 9 o’clock news, says members-only social club
Defining what it means to be a Black man is among the most important goals for a newly opened Midtown gentlemen’s club, Christina Williams explained, offering insight into what men of color are raised and called to be — but that society has often twisted into something unfair. “It has nothing to do with color. It’s…
Bodify joins Tulsa accelerator with $70K investment, ‘knocking down a lot of dominoes’
One of Kansas City’s most tenacious founders is in the midst of an intensive, six-month accelerator aimed at bringing her fashion tech startup to revenue without decreasing her ownership stake in the company. “Follow-on investment is nice, but you don’t have a company without revenue,” said Carlanda McKinney, founder and CEO of Bodify. “For me,…
KC tech guru, startup advocate talks cryptocurrency’s value: ‘History doesn’t always repeat itself, but it often rhymes’
Cryptocurrency eventually will cause the most significant exchange of wealth mankind has ever experienced, Matthew Marcus forecast, and the web developer-turned-startup community organizer hopes to help others get involved early. “We are essentially in the early 1990s of the internet. The same way we talked about the internet and email 20-some years ago, will be…
Watch: Meet the band of local contractors behind the development of Troost Village
Editor’s note: The following story includes the second video in a four-part series taking a look under the hard hats at the Troost Village development, a $162 million project on Troost Avenue, the city’s longtime racial dividing line. Videos in this series are expected to debut on Startland News as the project unfolds. Click here…
