Vytelle’s next expansion: A third IVF lab in Australia as startup scales reproductive solutions for beef, dairy farmers
May 31, 2024 | Startland News Staff
A Lenexa-based agtech company’s 21st lab space is planned for Melbourne, Australia, as the global leader in bovine in vitro fertilization works to revolutionize the industry and give farmers unparalleled access to hormone-free IVF.
The state-of-the-art facility — set to open later this year — will be Vytelle’s third lab in Australia following the opening of a Brisbane lab in July 2023.
“Our expansion plans are a clear sign of Vytelle’s dedication to support our existing and future customers delivering more access and options for fresh embryo programs In Victoria and Southern New South Wales,” said Lisa Rumsfeld, vice president of strategy and business development for Vytelle. “We have chosen to expand in the Melbourne area to serve the large number of progressive beef and dairy farmers committed to optimizing their herds and sustainable agricultural practices.”
The Melbourne lab is expected to provide increased market accessibility to Vytelle ADVANCE, a breakthrough, hormone-free IVF technology, including proprietary media, delivering high quality frozen and fresh embryos to farmers to produce more valuable calves faster maximizing genetic progress.
Vytelle’s Brisbane lab has been progressively scaling the precision livestock company’s game-changing direct transfer method for frozen embryos. (The Vytelle Australia team is serving farmers with frozen programs today with ovum pick-ups from the Brisbane lab.)
“Our demonstrated results with direct transfer frozen embryo are revolutionising market perceptions around the use and possibilities of Vytelle’s frozen embryos to overcome historical logistical challenges delivering predictable results,” said Andrew Donoghue, Vytelle’s Australian commercial director. “The Melbourne lab will open up increased possibilities to expand our services to offer both frozen and fresh embryos programs in the region to our customers,” he continued.
Committed to partnerships and fostering local expertise, Vytelle will continue to align with local partners to provide complimentary services such as donor housing, recipient management, collections facilities and embryo transfers, the company said.

2024 Startups to Watch
stats here
Related Posts on Startland News
Nothing speaks like flavor: How Johnson County’s favorite empanada stand plans to reach more ‘happy tummies’ (and where to find them)
When Sonia Sandoval moved to America from Venezuela, language was a barrier, she recalled. Rather than keep to herself, Sandoval found a more meaningful form of communication: food. “I started [cooking] when I was 11 years old,” said Sandoval, who co-founded the pop-up Venezuelan food concept, Happy Tummy, with her husband, Juan Paredes. “I…
She’s one of the Chamber’s biggest ‘Superstar’ success stories; Why your company could be the next
Editor’s note: The Greater Kansas City Chamber of Commerce is a non-financial partner of Startland News, which serves as the media partner for the Small Business Superstars program. The Small Business Superstar program did more than convert Jannae Gammage into a new Chamber member, she said; it exposed her to the power of opening doors…
Celebrity investors, KCRise Fund back $9M strategic seed for Overland Park NFT startup
Banking a $9 million round — including the backing of billionaire Mark Cuban, LinkedIn founder Reid Hoffman, the co-founders of Rotten Tomatoes and regional venture capital firm KCRise Fund — CryptoSlam announced Wednesday a new wave of support for blockchain technology and a Kansas City startup operating within the open metaverse. Overland Park-based CryptoSlam, a leading…
New in KC: How Travis Kelce lured Pennsylvania startup inventXYZ (and its team) to Kansas City
Editor’s note: New in KC is an ongoing profile series that highlights newly relocated members of the Kansas City startup community, their reasons for a change of scenery, and what they’ve found so far in KC. This series is sponsored by C2FO, a Leawood-based, global financial services company. Click here to read more New in KC profiles. Nikil Ragav’s journey to…
