Vytelle’s next expansion: A third IVF lab in Australia as startup scales reproductive solutions for beef, dairy farmers
May 31, 2024 | Startland News Staff
A Lenexa-based agtech company’s 21st lab space is planned for Melbourne, Australia, as the global leader in bovine in vitro fertilization works to revolutionize the industry and give farmers unparalleled access to hormone-free IVF.
The state-of-the-art facility — set to open later this year — will be Vytelle’s third lab in Australia following the opening of a Brisbane lab in July 2023.
“Our expansion plans are a clear sign of Vytelle’s dedication to support our existing and future customers delivering more access and options for fresh embryo programs In Victoria and Southern New South Wales,” said Lisa Rumsfeld, vice president of strategy and business development for Vytelle. “We have chosen to expand in the Melbourne area to serve the large number of progressive beef and dairy farmers committed to optimizing their herds and sustainable agricultural practices.”
The Melbourne lab is expected to provide increased market accessibility to Vytelle ADVANCE, a breakthrough, hormone-free IVF technology, including proprietary media, delivering high quality frozen and fresh embryos to farmers to produce more valuable calves faster maximizing genetic progress.
Vytelle’s Brisbane lab has been progressively scaling the precision livestock company’s game-changing direct transfer method for frozen embryos. (The Vytelle Australia team is serving farmers with frozen programs today with ovum pick-ups from the Brisbane lab.)
“Our demonstrated results with direct transfer frozen embryo are revolutionising market perceptions around the use and possibilities of Vytelle’s frozen embryos to overcome historical logistical challenges delivering predictable results,” said Andrew Donoghue, Vytelle’s Australian commercial director. “The Melbourne lab will open up increased possibilities to expand our services to offer both frozen and fresh embryos programs in the region to our customers,” he continued.
Committed to partnerships and fostering local expertise, Vytelle will continue to align with local partners to provide complimentary services such as donor housing, recipient management, collections facilities and embryo transfers, the company said.

2024 Startups to Watch
stats here
Related Posts on Startland News
Innovators can’t do it alone; C3KC conference calls for cross-sector attack on wealth gap, KC’s biggest pain points
Editor’s note: Startland News is a media sponsor for the Junior League of Kansas City’s C3KC conference. Click here for tickets to the event, which features a keynote address by best-selling author Adam Grant. Challenges abound in Kansas City, Kimberlee Ried acknowledged, but opportunities for innovation to push change are even more plentiful. An in-person conference…
Roll over, Wordle: Tabletop golf, cocktail bar tee’d up as KC’s next big game experience with Power and Light opening
Sinkers Lounge is reinventing mini golf in the same way Top Golf reinvented the driving range, said Matt Baysinger. “With all the ideas we have in our heads about what mini golf is, I think Sinkers Lounge will far surpass that. Tabletop golf is this combination of shuffleboard, mini golf and pool that doesn’t quite…
Spring in the face of ‘doom and gloom’: KC Can Compost grows green infrastructure while expanding its own footprint
The market for commercial composting services goes well beyond restaurants hoping to dispose of food scraps — a welcome discovery for Kristan Chamberlain, who saw such specialized demand disintegrate in 2020 amid a pile of bad news for struggling eateries. Today, KC Can Compost has helped divert more than 1.4 million pounds of waste from…
