Vytelle’s next expansion: A third IVF lab in Australia as startup scales reproductive solutions for beef, dairy farmers
May 31, 2024 | Startland News Staff
A Lenexa-based agtech company’s 21st lab space is planned for Melbourne, Australia, as the global leader in bovine in vitro fertilization works to revolutionize the industry and give farmers unparalleled access to hormone-free IVF.
The state-of-the-art facility — set to open later this year — will be Vytelle’s third lab in Australia following the opening of a Brisbane lab in July 2023.
“Our expansion plans are a clear sign of Vytelle’s dedication to support our existing and future customers delivering more access and options for fresh embryo programs In Victoria and Southern New South Wales,” said Lisa Rumsfeld, vice president of strategy and business development for Vytelle. “We have chosen to expand in the Melbourne area to serve the large number of progressive beef and dairy farmers committed to optimizing their herds and sustainable agricultural practices.”
The Melbourne lab is expected to provide increased market accessibility to Vytelle ADVANCE, a breakthrough, hormone-free IVF technology, including proprietary media, delivering high quality frozen and fresh embryos to farmers to produce more valuable calves faster maximizing genetic progress.
Vytelle’s Brisbane lab has been progressively scaling the precision livestock company’s game-changing direct transfer method for frozen embryos. (The Vytelle Australia team is serving farmers with frozen programs today with ovum pick-ups from the Brisbane lab.)
“Our demonstrated results with direct transfer frozen embryo are revolutionising market perceptions around the use and possibilities of Vytelle’s frozen embryos to overcome historical logistical challenges delivering predictable results,” said Andrew Donoghue, Vytelle’s Australian commercial director. “The Melbourne lab will open up increased possibilities to expand our services to offer both frozen and fresh embryos programs in the region to our customers,” he continued.
Committed to partnerships and fostering local expertise, Vytelle will continue to align with local partners to provide complimentary services such as donor housing, recipient management, collections facilities and embryo transfers, the company said.

2024 Startups to Watch
stats here
Related Posts on Startland News
Will climate change rob me of being a parent? Anxious Millennials, Gen Z question adding more children to Earth
Editor’s note: This story is part of a series on climate change in the Kansas City region produced by the KC Media Collective to support and enhance local journalism so every person in Kansas City can lead a richer life. Members of the KC Media Collective are KCUR 89.3, American Public Square, Kansas City PBS/Flatland, Missouri Business…
KC esports startup acquires Military Gaming League, pledging support to players facing PTSD, mental health struggles
Generation Esports has deployed a summer of scale, announcing Monday its acquisition of the Military Gaming League (MGL) — stationing the Kansas City-based startup’s mission to unite gamers in new, high-demand territory. “We knew there was something special about it that we just had to be a part of,” said Mason Mullenioux, co-founder and CEO of…
‘We have to allow for failure,’ says serial entrepreneur; Scale announces 7 startups in second cohort
Startland News’ Startup Road Trip series explores innovative and uncommon ideas finding success in rural America and Midwestern startup hubs outside the Kansas City metro. This series is possible thanks to the Ewing Marion Kauffman Foundation, which leads a collaborative, nationwide effort to identify and remove large and small barriers to new business creation. COLUMBIA,…
Comeback KC Ventures adds 9 more fellows to accelerate rapid-response health innovations
A global pandemic exposed both new challenges and the potential for disruptive solutions — putting Kansas City entrepreneurs at the forefront of rapid-fire change in the wake of an ongoing health crisis, said organizers of Comeback KC Ventures. Nine additional Kansas City tech startups are joining the fellowship program, its leaders said Wednesday, expanding upon…
