Vytelle’s next expansion: A third IVF lab in Australia as startup scales reproductive solutions for beef, dairy farmers
May 31, 2024 | Startland News Staff
A Lenexa-based agtech company’s 21st lab space is planned for Melbourne, Australia, as the global leader in bovine in vitro fertilization works to revolutionize the industry and give farmers unparalleled access to hormone-free IVF.
The state-of-the-art facility — set to open later this year — will be Vytelle’s third lab in Australia following the opening of a Brisbane lab in July 2023.
“Our expansion plans are a clear sign of Vytelle’s dedication to support our existing and future customers delivering more access and options for fresh embryo programs In Victoria and Southern New South Wales,” said Lisa Rumsfeld, vice president of strategy and business development for Vytelle. “We have chosen to expand in the Melbourne area to serve the large number of progressive beef and dairy farmers committed to optimizing their herds and sustainable agricultural practices.”
The Melbourne lab is expected to provide increased market accessibility to Vytelle ADVANCE, a breakthrough, hormone-free IVF technology, including proprietary media, delivering high quality frozen and fresh embryos to farmers to produce more valuable calves faster maximizing genetic progress.
Vytelle’s Brisbane lab has been progressively scaling the precision livestock company’s game-changing direct transfer method for frozen embryos. (The Vytelle Australia team is serving farmers with frozen programs today with ovum pick-ups from the Brisbane lab.)
“Our demonstrated results with direct transfer frozen embryo are revolutionising market perceptions around the use and possibilities of Vytelle’s frozen embryos to overcome historical logistical challenges delivering predictable results,” said Andrew Donoghue, Vytelle’s Australian commercial director. “The Melbourne lab will open up increased possibilities to expand our services to offer both frozen and fresh embryos programs in the region to our customers,” he continued.
Committed to partnerships and fostering local expertise, Vytelle will continue to align with local partners to provide complimentary services such as donor housing, recipient management, collections facilities and embryo transfers, the company said.

2024 Startups to Watch
stats here
Related Posts on Startland News
2000 Vine: East Side office space amplifies ‘place’ as creative employees head back to work
Editor’s note: This story is part of a series from Startland News highlighting entrepreneurs, businesses, and creators leading revitalization and redevelopment efforts in and around the historic 18th and Vine Jazz District. Click here to read additional stories from this series. As the founder and CEO of public relations firm Lillian James Creative, Aaron Fulk…
KC-built healthtech app announces pre-seed funding from former JE Dunn CEO
Funds from a new pre-seed investment will help commercialize the MyDigiRecords app, its founder said, announcing critical new backing from one of Kansas City living entrepreneurial legends. The health records app — which will enable consumers to directly manage their health records, like immunizations and prescription drugs — announced Thursday the undisclosed, but “sizable” funding…
Newly merged Cyderes boasts 63-percent growth rate, beating timeline, expectations
Editor’s note: Cyderes is a financial supporter of Startland News’ nonprofit newsroom. Merging two cybersecurity powerhouses was a monumental task unto itself, said Robert Herjavec, but the newly formed Cyderes has exceeded expectations and more than overcome the challenges associated with blending the strengths of Herjavec Group and Fishtech Group. “Not only is our merger…
2000 Vine: Traveling tattoo artist inks Kansas City HQ with clients buzzing for her return
Editor’s note: This story is part of a series from Startland News highlighting entrepreneurs, businesses, and creators leading revitalization and redevelopment efforts in and around the historic 18th and Vine Jazz District. Click here to read additional stories from this series. Before Kinesha Glover — better known as Keno G — ever picked up a…
