Vytelle’s next expansion: A third IVF lab in Australia as startup scales reproductive solutions for beef, dairy farmers
May 31, 2024 | Startland News Staff
A Lenexa-based agtech company’s 21st lab space is planned for Melbourne, Australia, as the global leader in bovine in vitro fertilization works to revolutionize the industry and give farmers unparalleled access to hormone-free IVF.
The state-of-the-art facility — set to open later this year — will be Vytelle’s third lab in Australia following the opening of a Brisbane lab in July 2023.
“Our expansion plans are a clear sign of Vytelle’s dedication to support our existing and future customers delivering more access and options for fresh embryo programs In Victoria and Southern New South Wales,” said Lisa Rumsfeld, vice president of strategy and business development for Vytelle. “We have chosen to expand in the Melbourne area to serve the large number of progressive beef and dairy farmers committed to optimizing their herds and sustainable agricultural practices.”
The Melbourne lab is expected to provide increased market accessibility to Vytelle ADVANCE, a breakthrough, hormone-free IVF technology, including proprietary media, delivering high quality frozen and fresh embryos to farmers to produce more valuable calves faster maximizing genetic progress.
Vytelle’s Brisbane lab has been progressively scaling the precision livestock company’s game-changing direct transfer method for frozen embryos. (The Vytelle Australia team is serving farmers with frozen programs today with ovum pick-ups from the Brisbane lab.)
“Our demonstrated results with direct transfer frozen embryo are revolutionising market perceptions around the use and possibilities of Vytelle’s frozen embryos to overcome historical logistical challenges delivering predictable results,” said Andrew Donoghue, Vytelle’s Australian commercial director. “The Melbourne lab will open up increased possibilities to expand our services to offer both frozen and fresh embryos programs in the region to our customers,” he continued.
Committed to partnerships and fostering local expertise, Vytelle will continue to align with local partners to provide complimentary services such as donor housing, recipient management, collections facilities and embryo transfers, the company said.

2024 Startups to Watch
stats here
Related Posts on Startland News
KC team developing tool to get low-income entrepreneurs online (and it just got a $240K boost)
A collaborative project to “bridge the gap” in Kansas City’s digital divide secured one of the 2022 Heartland Challenge grants from the Ewing Marion Kauffman Foundation. PCs for People Kansas City (formerly Connecting for Good), in partnership with The Usher Garage and No-Where Consultants, will receive $240,000 in funding to be used over two years…
Google’s $100K ‘stamp of approval’ for PlaBook reads like validation for KC-built edtech startup
Kansas City expatriate PlaBook is set to receive $100,000 from Google’s initiative to provide funding to Black-led startups. But for Philip Hickman, it’s not just about the funding, he said. It’s also a credibility boost. “We were happy to receive an investment from Google,” the edtech startup founder said. “It’s a stamp of approval to…
Fund Me, KC: Her startup has outgrown its puppy phase; now’s your chance to feed its potential
Startland News is continuing its “Fund Me, KC” series to highlight area entrepreneurs’ efforts to accelerate their businesses or lend a helping hand to others. This is an opportunity for business owners and innovators — like Jonaie Johnson’s effort to publicly launch the highly-anticipated PlayTach smart dog crate attachment by Interplay — to share their…
KC startup earns $100K from Google initiative, funding its ‘food as medicine’ tech solution for chronic illnesses, healthy food inequity
Kansas City-based startup Free From Market will receive $100,000 in non-dilutive funding from Google as part of the tech giant’s initiative to support Black-led startups. Free From Market is a digital health platform that unites the key components needed for people with chronic conditions to make lasting dietary changes: personalized food selection, nutritional education and…
