Vytelle’s next expansion: A third IVF lab in Australia as startup scales reproductive solutions for beef, dairy farmers
May 31, 2024 | Startland News Staff
A Lenexa-based agtech company’s 21st lab space is planned for Melbourne, Australia, as the global leader in bovine in vitro fertilization works to revolutionize the industry and give farmers unparalleled access to hormone-free IVF.
The state-of-the-art facility — set to open later this year — will be Vytelle’s third lab in Australia following the opening of a Brisbane lab in July 2023.
“Our expansion plans are a clear sign of Vytelle’s dedication to support our existing and future customers delivering more access and options for fresh embryo programs In Victoria and Southern New South Wales,” said Lisa Rumsfeld, vice president of strategy and business development for Vytelle. “We have chosen to expand in the Melbourne area to serve the large number of progressive beef and dairy farmers committed to optimizing their herds and sustainable agricultural practices.”
The Melbourne lab is expected to provide increased market accessibility to Vytelle ADVANCE, a breakthrough, hormone-free IVF technology, including proprietary media, delivering high quality frozen and fresh embryos to farmers to produce more valuable calves faster maximizing genetic progress.
Vytelle’s Brisbane lab has been progressively scaling the precision livestock company’s game-changing direct transfer method for frozen embryos. (The Vytelle Australia team is serving farmers with frozen programs today with ovum pick-ups from the Brisbane lab.)
“Our demonstrated results with direct transfer frozen embryo are revolutionising market perceptions around the use and possibilities of Vytelle’s frozen embryos to overcome historical logistical challenges delivering predictable results,” said Andrew Donoghue, Vytelle’s Australian commercial director. “The Melbourne lab will open up increased possibilities to expand our services to offer both frozen and fresh embryos programs in the region to our customers,” he continued.
Committed to partnerships and fostering local expertise, Vytelle will continue to align with local partners to provide complimentary services such as donor housing, recipient management, collections facilities and embryo transfers, the company said.

2024 Startups to Watch
stats here
Related Posts on Startland News
Arrowhead event: Teams are stronger with women; How the NFL is moving the ball forward
While nighttime NFL Draft festivities at Union Station put the focus on male athletes chosen to play professional football, Friday morning at Arrowhead Stadium was all about spotlighting women changing the landscape of the NFL and Kansas City. “As we talk about champions today, this is what we’re talking about: Women and men, moving the…
End-of-life care platform wins top UMKC prize in young startup’s first-ever pitch competition
Serving as someone’s informal caregiver is a rewarding experience, but the pressure of being fully responsible for taking care of a loved one can take a toll on a person physically and mentally, acknowledged Nicole Staab and Rachel Blankenship. Through their startup, Rings of Care KC, they are providing support and resources for informal caregivers…
Brewkery closing its North KC kombucha taproom as ‘Lucky Elixir’ production heats up
Five years after opening its popular North Kansas City hot spot, the Brewkery — home of Lucky Elixir Kombucha — is moving and closing its taproom, co-founder Amy Goldman shared. With its lease about to end and rent increasing substantially, Goldman said, the move makes sense for the growing kombucha business. Although it’s bittersweet to…
No time for risks or red flags: Why this fund backs ‘unbankable’ businesses in WYCO’s investment desert
This story is possible thanks to Entrepreneurial Growth Ventures (EGV), a business unit of NetWork Kansas supporting innovative, high-growth entrepreneurs in the State of Kansas. A partnership between NetWork Kansas and the Wyandotte Economic Development Council is providing minority entrepreneurs in Wyandotte County with loans and technical assistance to get their business ideas off the ground.…
