Vytelle’s next expansion: A third IVF lab in Australia as startup scales reproductive solutions for beef, dairy farmers
May 31, 2024 | Startland News Staff
A Lenexa-based agtech company’s 21st lab space is planned for Melbourne, Australia, as the global leader in bovine in vitro fertilization works to revolutionize the industry and give farmers unparalleled access to hormone-free IVF.
The state-of-the-art facility — set to open later this year — will be Vytelle’s third lab in Australia following the opening of a Brisbane lab in July 2023.
“Our expansion plans are a clear sign of Vytelle’s dedication to support our existing and future customers delivering more access and options for fresh embryo programs In Victoria and Southern New South Wales,” said Lisa Rumsfeld, vice president of strategy and business development for Vytelle. “We have chosen to expand in the Melbourne area to serve the large number of progressive beef and dairy farmers committed to optimizing their herds and sustainable agricultural practices.”
The Melbourne lab is expected to provide increased market accessibility to Vytelle ADVANCE, a breakthrough, hormone-free IVF technology, including proprietary media, delivering high quality frozen and fresh embryos to farmers to produce more valuable calves faster maximizing genetic progress.
Vytelle’s Brisbane lab has been progressively scaling the precision livestock company’s game-changing direct transfer method for frozen embryos. (The Vytelle Australia team is serving farmers with frozen programs today with ovum pick-ups from the Brisbane lab.)
“Our demonstrated results with direct transfer frozen embryo are revolutionising market perceptions around the use and possibilities of Vytelle’s frozen embryos to overcome historical logistical challenges delivering predictable results,” said Andrew Donoghue, Vytelle’s Australian commercial director. “The Melbourne lab will open up increased possibilities to expand our services to offer both frozen and fresh embryos programs in the region to our customers,” he continued.
Committed to partnerships and fostering local expertise, Vytelle will continue to align with local partners to provide complimentary services such as donor housing, recipient management, collections facilities and embryo transfers, the company said.

2024 Startups to Watch
stats here
Related Posts on Startland News
Google’s billion-dollar announcement comes with $100K for NKC schools; Here’s how they’ll use it
A $1 billion Google data center will begin impacting Kansas City before the tech giant officially opens its new facility in 2025, company and local officials said Wednesday, announcing a $100,000 investment to support North Kansas City schools. “This partnership is more than just about technology, It’s about empowerment,” said Dr. Rochel Daniels, school district…
Boulevardia drops two-day festival lineup with nearly 70 acts (and 60 local performers)
When Boulevardia’s sprawling urban street festival returns to Crown Center and Washington Square Park this summer, dozens of local artists are expected to take the stage alongside national headliners. Organizers on Tuesday announced the nearly 70 acts Tuesday with the two-day June festival capped with performances by German rock band Milky Chance and 1990s pop…
$30K grand prize: Sisters embrace vegan comfort eats potential with Mattie’s Food’s big win
Arvelisha Woods and India Monique plan to use their grand prize winnings from Friday’s We Are Black pitch competition to invest in the community’s health, they said. Mattie’s Foods won $30,000 in the second annual G.I.F.T. event, which saw 10 Black-owned businesses vying for funding to fuel their business dreams. The winning co-founders of the…
‘Punching above our weight’: KC requests $75M in federal funds as region’s Tech Hubs effort builds even more momentum
Leaders of Kansas City’s Tech Hubs initiative won’t find out until this summer if the regional effort will receive a new round of federal funding, but there’s already plenty to cheer, shared Dennis Ridenour. “We fully expect to be here — or someplace like this — four or five months from now celebrating our region’s…
