Vytelle’s next expansion: A third IVF lab in Australia as startup scales reproductive solutions for beef, dairy farmers
May 31, 2024 | Startland News Staff
A Lenexa-based agtech company’s 21st lab space is planned for Melbourne, Australia, as the global leader in bovine in vitro fertilization works to revolutionize the industry and give farmers unparalleled access to hormone-free IVF.
The state-of-the-art facility — set to open later this year — will be Vytelle’s third lab in Australia following the opening of a Brisbane lab in July 2023.
“Our expansion plans are a clear sign of Vytelle’s dedication to support our existing and future customers delivering more access and options for fresh embryo programs In Victoria and Southern New South Wales,” said Lisa Rumsfeld, vice president of strategy and business development for Vytelle. “We have chosen to expand in the Melbourne area to serve the large number of progressive beef and dairy farmers committed to optimizing their herds and sustainable agricultural practices.”
The Melbourne lab is expected to provide increased market accessibility to Vytelle ADVANCE, a breakthrough, hormone-free IVF technology, including proprietary media, delivering high quality frozen and fresh embryos to farmers to produce more valuable calves faster maximizing genetic progress.
Vytelle’s Brisbane lab has been progressively scaling the precision livestock company’s game-changing direct transfer method for frozen embryos. (The Vytelle Australia team is serving farmers with frozen programs today with ovum pick-ups from the Brisbane lab.)
“Our demonstrated results with direct transfer frozen embryo are revolutionising market perceptions around the use and possibilities of Vytelle’s frozen embryos to overcome historical logistical challenges delivering predictable results,” said Andrew Donoghue, Vytelle’s Australian commercial director. “The Melbourne lab will open up increased possibilities to expand our services to offer both frozen and fresh embryos programs in the region to our customers,” he continued.
Committed to partnerships and fostering local expertise, Vytelle will continue to align with local partners to provide complimentary services such as donor housing, recipient management, collections facilities and embryo transfers, the company said.

2024 Startups to Watch
stats here
Related Posts on Startland News
Grants competition returning with $55K for each winner; LaunchKC Liftoff applications open Aug. 14
LaunchKC leaders’ hopes and expectations for the popular competition’s grant-winning entrepreneurs go far beyond their final pitches, said Jim Erickson. “We want all of them to grow and prosper. We want, in 20 to 30 years, for us to be able to drive downtown and see skyscrapers with LaunchKC companies’ names on it, having driven…
MTC just awarded $2.6M in investments; three KC tech startups earn state backing
As Advoteck works to bring its app to market later this year, an equity investment from the Missouri Technology Corporation is expected to help the Kansas City-based startup expand its reach nationwide in the fight against cyber crime. MTC on Tuesday announced $2.6 million in investments across seven Missouri companies — primarily focused on fostering…
KC Chamber, businesses: We won’t back down from DEI initiatives; city’s top diversity advocates honored
LeAna Flores knows those three little letters — DEI — can trigger a lot of people these days, she said. “For me, as a DEI (Diversity, Equity and Inclusion) practitioner, I live and breathe by this quote — especially in the climate that we have right now — ‘They tried to bury us, but they…
KC-infused Rally Gin pours capital investment into plans for expanding the brand south
A liquor brand distilled from the vision of three Kansas City natives is expanding to Texas after landing national exposure and a key investment meant to elevate minority-owned spirit and beverage companies. Tim McCoy, co-founder of Rally Gin, shared his excitement and the impact of capital investment firm Pronghorn’s backing. “Pronghorn is just awesome. Their…
