Drivers are on-the-go; scheduling real-time repairs should be just as mobile, say UnDriveable founders
May 14, 2024 | Taylor Wilmore
A Kansas City autotech startup is empowering motorists to easily browse and select nearby services — whether scheduling maintenance or requesting more dire roadside assistance — without adding to the anxiety and stress of the driver’s moment in need.
“It was really evident that there was a need to connect people in a different way to services, both from the user’s perspective, and then also from the service provider’s perspective, so it presented a win-win scenario in our mind,” said Jared Gabel, co-founder and COO of UnDriveable.
The mobile app allows users to quickly choose from multiple available mobile service providers and repair shops near them, eliminating the all too common experience of having to search for assistance and then waiting for hours while stranded on the side of the road.
One of UnDriveable’s success stories involves a driver stranded on Christmas Eve. After using the app to request a tow, the driver returned to the platform moments later to schedule a tire repair, making it a happy Christmas for the driver and a satisfied repeat customer for the business.
“Through the app, you’re getting that real-time response, and the service you need in a timely fashion that you’re looking for,” said Gabel.
The UnDriveable team also noticed how the app fits a trend of consumers — especially from within younger generations — now looking for fast service without a long, drawn out phone call during work hours, the only time most repair shops are open, said co-founder Cory Matt.
“The app allows you to not only get the pricing, but to make a request when you want that service completed at any time,” said Matt. “It’s nice to get that almost immediate gratification.”
Marketing win for service providers
Currently, most service providers rely on printed postcards or online coupons to attract customers, UnDriveable team said, noting those methods lack effective ways to draw in new clients, especially if customers aren’t actively seeking their services or are only considering services at branded dealerships.
In contrast, when a business’ name pops up on the app, it attracts new customers without the hassle of purchasing advertising.
“This is a much more cost-effective way to find some customers that need help right in that moment,” said Gabel.
Before accepting active service providers, UnDriveable conducts a vetting process to ensure they are reputable businesses with a history of good standing, operating for multiple years and have positive online reviews.
“Our strategy is to only work with the best shops that are in the geographic area where the services are being requested,” Gabel said. “That’s how we do it.”
Learn to adapt

Jared Gabel, UnDriveable
UnDriveable’s commitment to innovation doesn’t stop there, the team emphasized. The startup is currently developing an AI tool within its app to enhance user interactions and guide them through the service selection process.
The founders — who all come from backgrounds in the automotive industry — recognize the value of being familiar with one’s field and seeking expertise from others to grow a company, they said.
“The network that we have around us is very strong and helps us to know what to do, where to go to ask questions, and where to develop,” said Gabel.
His advice for aspiring entrepreneurs that are branching out and creating their own inventions: know the landscape, stick to the path, and embrace pivots.
“Be familiar with your industry, embrace challenges, and stay agile,” Gabel said “The road to success may have obstacles, but perseverance and adaptability are key.”

Taylor Wilmore
Taylor Wilmore, hailing from Lee’s Summit, is a dedicated reporter and a recent graduate of the University of Missouri, where she earned her Bachelor’s degree in Journalism. Taylor channels her deep-seated passion for writing and storytelling to create compelling narratives that shed light on the diverse residents of Kansas City.
Prior to her role at Startland News, Taylor made valuable contributions as a reporter for the Columbia Missourian newspaper, where she covered a wide range of community news and higher education stories.
2024 Startups to Watch
stats here
Related Posts on Startland News
KC’s top emerging business is brewing more than just beer at 18th and Vine, owners say
Winning the Emerging Small Business Award is validation that Vine Street Brewing Co. — Missouri’s first Black-owned brewery — is tapped into what the community wants and needs, two of its owners said Tuesday. “It signifies we’re moving along with purpose and that we can really lean into our goals,” explained Annie McGinnis, co-owner and…
Their engineering firm built a legacy in KC; why these KC Chamber winners are rebranding
A streamlined brand identity for one of the Midwest’s most influential engineering firms positions “T&B” as one of the secret weapons behind the evolution of Kansas City, the company announced, just moments after earning a top small business award from the KC Chamber. Taliaferro & Browne — the first minority-owned engineering firm to receive a…
Founder’s resolve earns KC mental health practice ‘Small Business of the Year’ title
Editor’s note: The Greater Kansas City Chamber of Commerce is a non-financial partner of Startland News, which serves as the media partner for the Small Business Superstars program. Kansas City’s newest Small Business of the Year is on a years-long journey to create safe, inclusive spaces for its clients and team, the resilient entrepreneur behind…
Dozer debut: Indoor sandbox concept revives zero-screens play for JoCo children
A giant sandbox playroom in Johnson County evokes a simpler era, said Justin Finn, whose immersive entertainment concept for children opens Tuesday in Leawood. “No screens,” explained Finn. “I like to say it’s how we grew up as kids. Imagination, the wheels turning.” Dozer — launched this week as the first of multiple locations alongside co-founder…


