HomeGrown breakfast concept cracks downtown egg, opening what could be KC’s next favorite brunch spot
May 28, 2024 | Startland News Staff
A Wichita-founded restaurant chain known for its breakfast and brunch fare is officially open in KCMO, adding a Power & Light location to its menu of Kansas City-area eateries.

HomeGrown’s downtown location within the Kansas City Power & Light District; photo courtesy of Power & Light
HomeGrown welcomed diners Tuesday within the KC Live! Block — the only full-service breakfast restaurant in the Power & Light District — offering sustainable selections on its year-round menu, along with handcrafted cocktails, and features a rotating seasonal menu with crafted, locally sourced ingredients.
Click here to check out he HomeGrown menu.
The Power & Light location is set to be open 7 a.m. to 2 p.m. daily at 101 E. 13th St., formerly the Flying Saucer Draught Emporium.
Founded by Wichita entrepreneurs Lauren and Jon Rolph in May 2017, HomeGrown is now part of the Thrive Restaurant Group, which also brought Modern Market — a made-from scratch eatery focused on whole, sustainable ingredients — to the downtown entertainment district earlier this year.
“We’re thrilled to share that HomeGrown and Modern Market locations are now open in the iconic District,” said Jon Rolph, president of Thrive Restaurant Group, which operates more than 170 restaurants in 15 states. “In a thriving District with residents, locals and visitors alike, we’re delighted to offer two of our restaurants as sustainable, community-centric dining options with localized menus.”
HomeGrown offers a variety of breakfast classics like buttermilk pancakes, avocado toast and omelets, along with traditional lunch fare, including sandwiches, salads and soups. Tuesday’s grand opening marks HomeGrown’s ninth location and fourth in the Kansas City area. It first entered the market in 2021 with a Brookside location, followed by restaurant spots in Leawood and Liberty.
“We are excited to see the continued momentum of our evolving dining scene with diverse and robust options,” said John Moncke, president of the Kansas City Power & Light District. “HomeGrown is the perfect addition to the District, expanding our breakfast and lunch offerings and adding sustainable, locally sourced options.”
HomeGrown partners with nearby businesses to localize its dining and further bolster the community, the company said. Its Kansas City-area restaurants serve Messenger Coffee, KC Tea Co., Shatto Milk Co., Scratch Bakery and other Kansas City-sourced products.
Featured Business

2024 Startups to Watch
stats here
Related Posts on Startland News
Love story continues: Fans spot Taylor Swift in boyfriend’s New Heights cap; KC hat maker sees green
It’s been more than a fortnight since the Chiefs’ headline-grabbing, pop-culture-infused Super Bowl run, but the Taylor Swift effect remains strong for the tortured poets and creators at one Kansas City company. Sandlot Goods — Kansas City’s only local hat manufacturer — is reaping the benefits of Swift’s recent appearance at the Coachella music festival,…
Translating business: KCMO chatbot breaks down startup lingo in 70+ languages
Editor’s note: KC BizCare is a partner of Startland News. Entrepreneurs who struggle with understanding the complexities of starting a business often find additional challenges if English isn’t their first language, said Nia Richardson, adding that all aspiring small business owners deserve the same access to resources. “We’re trying to look at ways to bring technology…
80+ student competitors from across Kansas just rallied for their share of $70K in cash prizes
Startland News’ Startup Road Trip series explores innovative and uncommon ideas finding success in rural America and Midwestern startup hubs outside the Kansas City metro. MANHATTAN, Kansas — Aaron Collins walked away from the Kansas Entrepreneurship Challenge with not just $2,500, but also validation that he’s on the right track with his lawn care business,…

