HomeGrown breakfast concept cracks downtown egg, opening what could be KC’s next favorite brunch spot
May 28, 2024 | Startland News Staff
A Wichita-founded restaurant chain known for its breakfast and brunch fare is officially open in KCMO, adding a Power & Light location to its menu of Kansas City-area eateries.

HomeGrown’s downtown location within the Kansas City Power & Light District; photo courtesy of Power & Light
HomeGrown welcomed diners Tuesday within the KC Live! Block — the only full-service breakfast restaurant in the Power & Light District — offering sustainable selections on its year-round menu, along with handcrafted cocktails, and features a rotating seasonal menu with crafted, locally sourced ingredients.
Click here to check out he HomeGrown menu.
The Power & Light location is set to be open 7 a.m. to 2 p.m. daily at 101 E. 13th St., formerly the Flying Saucer Draught Emporium.
Founded by Wichita entrepreneurs Lauren and Jon Rolph in May 2017, HomeGrown is now part of the Thrive Restaurant Group, which also brought Modern Market — a made-from scratch eatery focused on whole, sustainable ingredients — to the downtown entertainment district earlier this year.
“We’re thrilled to share that HomeGrown and Modern Market locations are now open in the iconic District,” said Jon Rolph, president of Thrive Restaurant Group, which operates more than 170 restaurants in 15 states. “In a thriving District with residents, locals and visitors alike, we’re delighted to offer two of our restaurants as sustainable, community-centric dining options with localized menus.”
HomeGrown offers a variety of breakfast classics like buttermilk pancakes, avocado toast and omelets, along with traditional lunch fare, including sandwiches, salads and soups. Tuesday’s grand opening marks HomeGrown’s ninth location and fourth in the Kansas City area. It first entered the market in 2021 with a Brookside location, followed by restaurant spots in Leawood and Liberty.
“We are excited to see the continued momentum of our evolving dining scene with diverse and robust options,” said John Moncke, president of the Kansas City Power & Light District. “HomeGrown is the perfect addition to the District, expanding our breakfast and lunch offerings and adding sustainable, locally sourced options.”
HomeGrown partners with nearby businesses to localize its dining and further bolster the community, the company said. Its Kansas City-area restaurants serve Messenger Coffee, KC Tea Co., Shatto Milk Co., Scratch Bakery and other Kansas City-sourced products.
Featured Business

2024 Startups to Watch
stats here
Related Posts on Startland News
Just funded: Meet the newest Digital Sandbox KC startups (and see what they’re building now)
Digital Sandbox KC this week announced five new startups joining its program that will receive crucial support, mentorship and up to $20,000 in project funding to accelerate their innovative projects. “We are delighted to bring these cutting-edge startups into the Sandbox, connecting them with the necessary support and resources to advance their innovative projects,” said…
Matt Watson scales third startup to exit; shifting full capacity to his tech services company
At Capacity is returning to the company where it all began; the SaaS platform recently sold to CAMP Digital, co-founder and serial entrepreneur Matt Watson confirmed. Details of the sale were not disclosed, but the exit comes just 16 months after Watson and Meg Stapleton launched At Capacity. Click here to read more about the…
Pulling $250K in annual sales and ready to scale? This KC cohort could take your small biz to the next level
As many as 20 local entrepreneurs and business owners could be selected for the latest game-changing program from ScaleUP! Kansas City. The key to getting in: proven revenue and a market ready for their supercharged ventures. ScaleUP! Kansas City — built within the UMKC Innovation Center — is now accepting applications for its no-cost cohort,…

