Kelce Jam returning to KC in May with Lil Wayne, Diplo, 2Chainz (plus Takis and Uncrustables)
April 2, 2024 | Startland News Staff
Travis Kelce’s celebration of the Kansas City Chiefs’ back-to-back Super Bowl championships not only flexes the star tight end’s pull with top-tier artists, but showcases his ability to attract major brand deals.
Kelce Jam returns Saturday, May 18 to Azura Amphitheater in Bonner Springs, Kansas, with musical performances personally curated by the three-time Super Bowl Champion. The festival’s lineup is headlined by Grammy Award-winner Lil Wayne, global superstar DJ Diplo, and rapper 2Chainz — and expected to bring Kelce’s “over-the-top personality to life like never before.”
“Kansas City, Kelce Jam is back, baby!” Kelce said in a press release, teasing a fan-focused “ultimate day of music, food, and an electric experience celebrating Kansas City.”
Festival ticket presales open at 10 a.m. Friday, April 5. Click here for more details on ticketing.
With tickets starting at just $50, the seven-hour 2024 music festival experience is expected to run from 5 p.m. to 12 a.m. May 18 and attract 20,000 fans.
Through a partnership with Cash App and Visa, Cash App Card holders will have first access to tickets for 24 hours beginning on Thursday, April 4.
“Last year’s sold-out event, which included Kelce’s viral spike of the Lombardi trophy and an on-stage performance alongside Machine Gun Kelly, was one of the most exciting entertainment events in the history of Kansas City,” organizers said.
Travis Kelce carries the Lombardi trophy on stage during the 2023 Kelce Jam at Azura Amphitheater; photo courtesy of Kelce Jam
New for this year: Kelce Jam will be livestreamed globally across Kelce’s and Kelce Jam’s social channels — thanks to a partnership with snack brand Takis.
Other brand-infused experiences at the festival include:
- The Uncrustival — Uncrustables is creating an homage to Travis’ favorite peanut butter and jelly sandwich: oversized carnival games, samples of the signature product, and “a whole lot of tasty memories.”
- Travis Kelce’s Backyard BBQ — Kelce Jam presenting sponsor Jim Beam, the world’s No. 1 bourbon, leads an oversized BBQ activation that will bring fans together “to enjoy the best KC BBQ and delectable custom Jim Beam cocktails all in one place.”
- Chicken Eating Contest — Co-hosted by Kelce and Wingstop — the “Official Wing” of Kelce Jam 2024 — the competition is expected to include free hand-sauced-and-tossed chicken wings and Wingstop’s iconic house-made ranch for “as many fans as possible.”
- Merchants Row — Uber Eats is presenting an all-new lineup of entrepreneur offerings where Kelce Jam attendees will be able to get “almost all their festival essentials from local restaurants and a national convenience store.”
- UnbeLEEvable Photo Op and Kelce Jam Merchandise Pop-Up — The Kansas-born brand Lee denim brand will help fans stitch together new memories with an on-site experiential retail showcase.
Kelce Jam festival goers who use the Hilton Honors Experiences platform also will have an exclusive opportunity to participate in The Ultimate Travis Kelce Jam Experience with Travis Kelce, which includes a meet and greet, plus photo opportunity with Kelce, a chance to compete head-to-head against the Chiefs star in a football toss, exclusive Kelce Jam merch, Kelce-signed memorabilia and VIP access to the Kelce Jam. Members can also bid on 11 additional VIP Access and General Access packages to attend Kelce Jam.
Other brand partners include tequila maker Casa Azul, Accelerator Active Energy, ZenWTR, and Illicit Gardens.
The festival is a partnership between Kelce and Medium Rare, a sports-entertainment events, experiential, and management company.
ICYMI: Boulevardia drops two-day festival lineup with nearly 70 acts (and 60 local performers)
2024 Startups to Watch
stats here
Related Posts on Startland News
Goodwill merger pushes expansion plans, KC’s new adult high school to the front of the store, leader says
Consolidating operations between offices in Kansas City in St. Louis not only will produce one of the largest Goodwill footprints in the nation, said Mike Sinnett; the move is expected to bolster efforts to add more retail stores and deepen initiatives like the soon-to-open Excel Center at Bannister Road. Goodwill of Western Missouri and Eastern…
LISTEN: Biotech founder breaks down how she turns microorganisms into high-quality protein in just 24 hours
On this episode of Startland News’ Plug and Play Topeka founder podcast series, we explore a ground-breaking food innovation with Katelijne “Kate” Bekers, co-founder and CEO of MicroHarvest. This biotech startup is pioneering the world’s fastest protein production — turning microorganisms into high-quality protein in just 24 hours, using sustainable fermentation and agricultural side-streams, while…
From ravioli to revenue: How Pasta La Fata became a fresh pasta powerhouse in mid-Missouri
Editor’s note: The following story was produced through a paid partnership with MOSourceLink, which boasts a mission to help entrepreneurs and small businesses across the state of Missouri grow and succeed by providing free, easy access to the help they need — when they need it. COLUMBIA, Mo. — Michelle “Shelly” La Fata built Pasta La Fata with…
KC startups graduate K-State accelerator, earning equity-free cash, greater conviction
A trio of Kansas City-built ventures — from sports apparel and mental health solutions for young athletes to tech that uses autonomous drones and 3D vision AI — were among the Kansas businesses earning funding through an eight-week accelerator at Kansas State University. The Center for Entrepreneurship Accelerator program at K-State — which provides participants…