Kelce Jam returning to KC in May with Lil Wayne, Diplo, 2Chainz (plus Takis and Uncrustables)
April 2, 2024 | Startland News Staff
Travis Kelce’s celebration of the Kansas City Chiefs’ back-to-back Super Bowl championships not only flexes the star tight end’s pull with top-tier artists, but showcases his ability to attract major brand deals.
Kelce Jam returns Saturday, May 18 to Azura Amphitheater in Bonner Springs, Kansas, with musical performances personally curated by the three-time Super Bowl Champion. The festival’s lineup is headlined by Grammy Award-winner Lil Wayne, global superstar DJ Diplo, and rapper 2Chainz — and expected to bring Kelce’s “over-the-top personality to life like never before.”
“Kansas City, Kelce Jam is back, baby!” Kelce said in a press release, teasing a fan-focused “ultimate day of music, food, and an electric experience celebrating Kansas City.”
Festival ticket presales open at 10 a.m. Friday, April 5. Click here for more details on ticketing.
With tickets starting at just $50, the seven-hour 2024 music festival experience is expected to run from 5 p.m. to 12 a.m. May 18 and attract 20,000 fans.
Through a partnership with Cash App and Visa, Cash App Card holders will have first access to tickets for 24 hours beginning on Thursday, April 4.
“Last year’s sold-out event, which included Kelce’s viral spike of the Lombardi trophy and an on-stage performance alongside Machine Gun Kelly, was one of the most exciting entertainment events in the history of Kansas City,” organizers said.
Travis Kelce carries the Lombardi trophy on stage during the 2023 Kelce Jam at Azura Amphitheater; photo courtesy of Kelce Jam
New for this year: Kelce Jam will be livestreamed globally across Kelce’s and Kelce Jam’s social channels — thanks to a partnership with snack brand Takis.
Other brand-infused experiences at the festival include:
- The Uncrustival — Uncrustables is creating an homage to Travis’ favorite peanut butter and jelly sandwich: oversized carnival games, samples of the signature product, and “a whole lot of tasty memories.”
- Travis Kelce’s Backyard BBQ — Kelce Jam presenting sponsor Jim Beam, the world’s No. 1 bourbon, leads an oversized BBQ activation that will bring fans together “to enjoy the best KC BBQ and delectable custom Jim Beam cocktails all in one place.”
- Chicken Eating Contest — Co-hosted by Kelce and Wingstop — the “Official Wing” of Kelce Jam 2024 — the competition is expected to include free hand-sauced-and-tossed chicken wings and Wingstop’s iconic house-made ranch for “as many fans as possible.”
- Merchants Row — Uber Eats is presenting an all-new lineup of entrepreneur offerings where Kelce Jam attendees will be able to get “almost all their festival essentials from local restaurants and a national convenience store.”
- UnbeLEEvable Photo Op and Kelce Jam Merchandise Pop-Up — The Kansas-born brand Lee denim brand will help fans stitch together new memories with an on-site experiential retail showcase.
Kelce Jam festival goers who use the Hilton Honors Experiences platform also will have an exclusive opportunity to participate in The Ultimate Travis Kelce Jam Experience with Travis Kelce, which includes a meet and greet, plus photo opportunity with Kelce, a chance to compete head-to-head against the Chiefs star in a football toss, exclusive Kelce Jam merch, Kelce-signed memorabilia and VIP access to the Kelce Jam. Members can also bid on 11 additional VIP Access and General Access packages to attend Kelce Jam.
Other brand partners include tequila maker Casa Azul, Accelerator Active Energy, ZenWTR, and Illicit Gardens.
The festival is a partnership between Kelce and Medium Rare, a sports-entertainment events, experiential, and management company.
ICYMI: Boulevardia drops two-day festival lineup with nearly 70 acts (and 60 local performers)
2024 Startups to Watch
stats here
Related Posts on Startland News
Biz class to barista: UMKC student’s mobile matcha cart hand-whisks crowds of thirsty fans
Editor’s note: The following story was published by KCUR, Kansas City’s NPR member station, and a fellow member of the KC Media Collective. Click here to read the original story or here to sign up for KCUR’s email newsletter. HerCafe, a matcha business founded by a University of Missouri-Kansas City student and her friend, has found success with its weekend…
Tim Tebow to entrepreneurs: Embrace the heavy lift if you want to reap life’s real profits
COLUMBIA, Mo. — Business should be about driving impact, not just scoring another win, said former NFL quarterback Tim Tebow — challenging Midwest entrepreneurs, community builders, and investors to consider outcomes that boost others, not just one’s personal pocketbook. “Probably everybody in this room has been super blessed with skill sets, resources, relationships, opportunities, companies,…
Here’s how a Prospect renewal project invests in both those who built KC and the city’s future
Economic development initiatives are measured not just in buildings, but in opportunity, said Melissa Patterson Hazley, lauding the use of the Central City Economic Development (CCED) Sales Tax Program to transform underutilized parcels in Kansas City into modern, energy-efficient housing that support long-term neighborhood vitality. “Projects like Prospect Summit represent the intentional work of making…
Fusing talent, passion: Serial founder trades his Screamin Cow for offshore talent hiring platform
Brad Starnes’ itch to lean into a newly realized pain point at the end of 2024 led to the acquisition of his Screamin Cow Marketing Group and the launch of another passion project, the former UMKC Student Entrepreneur of the Year shared. With the move — which sees Screamin Cow transitioned to Builders of Authority…