Chingu founders, Mean Mule partner for KC’s first soju — a Korean nod to vodka, distilled with culture

March 26, 2024  |  Startland News Staff

Chingu Soju, a partnership between Chingu and Mean Mule Distilling Co., with model packaging developed by Kansas City designer Frank Norton; photo by Alyssa Broadus

Serial foodpreneurs Keeyoung Kim and David Son are launching the Midwest’s first locally distilled premium soju — a pays homage to the traditions of soju, but embraces a new era of cocktail culture.

Through a partnership with Mean Mule Distilling Co., the first release of Chingu Soju will be just 15-20 cases of the product. 

Chingu Soju, a partnership between Chingu and Mean Mule Distilling Co., with model packaging developed by Kansas City designer Frank Norton; photo by Alyssa Broadus

“We began dreaming about creating our own soju in 2020,” said Kim, referring to the clear, colorless, rice-based Korean distilled alcoholic beverage, which often is referred to as “Korean vodka.” “It started as a fun, home-distilling project during the pandemic, but after a conversation with our friends at Mean Mule, it felt like this could be a real possibility to make this available in KC.”

The co-founders of the restaurant Chingu, Kim and Son crafted Chingu Soju using the same three ingredients used centuries ago, they said, resulting in a sweet, floral spirit that is perfect to sip on neat or in a cocktail.

Click here to begin exploring Chingu Soju.

The duo aims to share the rich history of soju with Midwesterners, and beyond, they added.

“Our vision is an extension of what we set out to do with Sura Eats and Chingu Restaurant — to educate KC about Korean culture while providing spaces where long-time friends and new acquaintances can continue to establish community,” Kim said. “‘Make friends with food/drink/coffee’ has a fun double meaning — build friendship while eating and drinking, and build familiarity with food and drink that may be unfamiliar to some. We hope to honor the traditional methods of distilling and enjoying soju as well as showcasing the versatility of soju with mixers and in cocktails.” 

RELATED: Chingu Coffee blends ‘familiar with not-so-familiar’ in a shop that embraces its neighbors alongside Korean heritage

Keeyoung Kim, Chingu, Chingu Soju; photo by Alyssa Broadus

Kim hopes to introduce the traditional Korean spirit to a new audience in an approachable format.

The bar menu at Chingu in Westport soft launched a cocktail menu featuring the spirit March 23, with a full menu rollout planned for April 2. The curated cocktail menu will provide consumers an opportunity to try the spirit and see how it can be used in their home bar. The Chingu Soju menu will also feature soju mixers, often seen in Korean restaurants and bars in other cities, served in carafes with 2oz glasses for guests to pour and enjoy at their tables. 

The Chingu Soju recipe begins with three ingredients: rice, nuruk (fermentation starter), and water. The rice is milled to a coarse texture and cooked with the other ingredients on low heat. It is then cooled to room temperature to begin the two-week fermentation process, and results in Korean rice wine (makgeolli), a spirit that has been consumed for centuries in Korea. The liquid is then separated from the remaining sediment and is distilled a single time in a copper still to produce the soju. 

“Keeyoung has incredible taste,” said Tyler Gloe, distiller at Mean Mule Distilling Co. “We were thrilled to make this project a reality for him. We put our heads together to come up with Kansas City’s first soju, and we believe it’s really going to make a splash!”

Chingu Soju will soon be available at retailers around Kansas City, starting with limited bottles available for purchase at Chingu Westport on April 2. The product is a 750mL bottle with an ABV of 40 percent.

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

Tagged , , , , ,
Featured Business
    Featured Founder

      2024 Startups to Watch

        stats here

        Related Posts on Startland News

        Kirby Montgomery, TheraWe Connect, Pure Pitch Rally

        Latest Digital Sandbox startups: Connecting solutions on climate change, supply chain, child therapy and voter education 

        By Tommy Felts | June 25, 2019

        Four new companies welcomed this week into the fold at Digital Sandbox KC help showcase the ongoing success of the 6-year-old proof-of-concept program, said Jeff Shackelford. “We’ve now provided project development funding for 118 area startups, and this group has raised over $70 million in add-on investment and created nearly 700 new area jobs,” said…

        Jy Maze, Maze Freight Solutions

        Q&A: Founder Jy Maze on the industry that runs the world (and delivers the toilet paper)

        By Tommy Felts | June 24, 2019

        Everything has to ship, said Jy Maze. From the microphone in her hand to the stool where she sat to the shoes on the Maze Freight Solutions founder’s feet, it all comes with mileage and a cost, she said. Her woman-owned, Overland Park-based, third-party freight logistics startup itself was packed in 2017 when Maze decided…

        David Biga, Particle Space, left, Intercon USA 2019

        AI smart sensor startup Particle Space earns ‘Top 50 Tech Companies’ distinction

        By Tommy Felts | June 24, 2019

        A virtually hardware-free property and building management platform from Particle Space earned the Kansas City-based startup high honors this month at Intercon in Las Vegas. “The future is bright, all buildings will communicate every interworking detail,” said David Biga, founder of Particle Space, which uses artificial intelligence and smart sensors for its residential and commercial…

        Carlanda McKinney, Raaxo

        Got ideas for real-world events? Global Entrepreneurship Week accepting 2019 submissions

        By Tommy Felts | June 22, 2019

        A weeklong event elevating the doers, dreamers and makers at the heartbeat of Kansas City small business needs the community’s help, Jenny Miller said. Organizers of Global Entrepreneurship Week — set for Nov. 18-22 in Kansas City — are now accepting event submissions for this year’s celebration, said Miller, network builder at KCSourceLink and chair of…