Chingu founders, Mean Mule partner for KC’s first soju — a Korean nod to vodka, distilled with culture

March 26, 2024  |  Startland News Staff

Chingu Soju, a partnership between Chingu and Mean Mule Distilling Co., with model packaging developed by Kansas City designer Frank Norton; photo by Alyssa Broadus

Serial foodpreneurs Keeyoung Kim and David Son are launching the Midwest’s first locally distilled premium soju — a pays homage to the traditions of soju, but embraces a new era of cocktail culture.

Through a partnership with Mean Mule Distilling Co., the first release of Chingu Soju will be just 15-20 cases of the product. 

Chingu Soju, a partnership between Chingu and Mean Mule Distilling Co., with model packaging developed by Kansas City designer Frank Norton; photo by Alyssa Broadus

“We began dreaming about creating our own soju in 2020,” said Kim, referring to the clear, colorless, rice-based Korean distilled alcoholic beverage, which often is referred to as “Korean vodka.” “It started as a fun, home-distilling project during the pandemic, but after a conversation with our friends at Mean Mule, it felt like this could be a real possibility to make this available in KC.”

The co-founders of the restaurant Chingu, Kim and Son crafted Chingu Soju using the same three ingredients used centuries ago, they said, resulting in a sweet, floral spirit that is perfect to sip on neat or in a cocktail.

Click here to begin exploring Chingu Soju.

The duo aims to share the rich history of soju with Midwesterners, and beyond, they added.

“Our vision is an extension of what we set out to do with Sura Eats and Chingu Restaurant — to educate KC about Korean culture while providing spaces where long-time friends and new acquaintances can continue to establish community,” Kim said. “‘Make friends with food/drink/coffee’ has a fun double meaning — build friendship while eating and drinking, and build familiarity with food and drink that may be unfamiliar to some. We hope to honor the traditional methods of distilling and enjoying soju as well as showcasing the versatility of soju with mixers and in cocktails.” 

RELATED: Chingu Coffee blends ‘familiar with not-so-familiar’ in a shop that embraces its neighbors alongside Korean heritage

Keeyoung Kim, Chingu, Chingu Soju; photo by Alyssa Broadus

Kim hopes to introduce the traditional Korean spirit to a new audience in an approachable format.

The bar menu at Chingu in Westport soft launched a cocktail menu featuring the spirit March 23, with a full menu rollout planned for April 2. The curated cocktail menu will provide consumers an opportunity to try the spirit and see how it can be used in their home bar. The Chingu Soju menu will also feature soju mixers, often seen in Korean restaurants and bars in other cities, served in carafes with 2oz glasses for guests to pour and enjoy at their tables. 

The Chingu Soju recipe begins with three ingredients: rice, nuruk (fermentation starter), and water. The rice is milled to a coarse texture and cooked with the other ingredients on low heat. It is then cooled to room temperature to begin the two-week fermentation process, and results in Korean rice wine (makgeolli), a spirit that has been consumed for centuries in Korea. The liquid is then separated from the remaining sediment and is distilled a single time in a copper still to produce the soju. 

“Keeyoung has incredible taste,” said Tyler Gloe, distiller at Mean Mule Distilling Co. “We were thrilled to make this project a reality for him. We put our heads together to come up with Kansas City’s first soju, and we believe it’s really going to make a splash!”

Chingu Soju will soon be available at retailers around Kansas City, starting with limited bottles available for purchase at Chingu Westport on April 2. The product is a 750mL bottle with an ABV of 40 percent.

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

Tagged , , , , ,
Featured Business
    Featured Founder

      2024 Startups to Watch

        stats here

        Related Posts on Startland News

        KC’s Site 1001 eyes Raleigh as next smart city, opens innovation office

        By Tommy Felts | August 15, 2017

        Following the firm’s $6 million raise earlier this month, Kansas City-based Site 1001 recently announced it selected the city of Raleigh, North Carolina, for a new office and innovation center. A technology spin out from Kansas City construction giant JE Dunn Construction, the firm said in a release that it plans to work with Raleigh’s…

        SXSW

        Voting open: KC-based efforts vie for spots among SXSW 2018 panels

        By Tommy Felts | August 14, 2017

        SXSW 2018 is still six months away, but members of the Kansas City startup community need supporters’ help now to land a coveted spot on the Austin-based conference’s panel lineup for March. At least three proposals with KC ties are among those being considered during SXSW’s PanelPicker Community Voting process, which runs through Aug. 25.…

        OYO Fitness flexes muscles internationally after $1M in US crowdfunding

        By Tommy Felts | August 14, 2017

        The pressure isn’t letting up for OYO Fitness. With nearly $1 million in sales via crowdfunding already banked, the Kansas City-based fitness firm hopes to add more muscle to its brand by expanding into Asia. After previous success on U.S.-based Kickstarter and Indiegogo, OYO (On Your Own) Fitness launched its collapsible, portable gym product last…

        Megan Day on Chopped

        BBQ Addicts co-owner tastes individual success on Food Network’s ‘Chopped’

        By Tommy Felts | August 14, 2017

        Megan Day left the corporate world for sweeter pastures. Now the BBQ Addicts co-owner is glazing her own trail as a premier pitmaster. And for at least one big victory, it’s all caught on camera. The Kansas City-based entrepreneur advanced earlier this month in a special grill master tournament on Food Network’s “Chopped.” Day bested…