ULAH merging stores, moving women’s brand into seamless, new one-stop shop experience
February 3, 2024 | Startland News Staff
Fans of LUNA by ULAH — a retail shop featuring an on-trend mix of ready-to-wear women’s apparel, accessories, gifts and home accents — will soon find the brand’s curated offerings two doors down in the Woodside Village live/work center on Rainbow Boulevard.
The store is in the final planning stages of relocating to a space within its parent brand ULAH — a neighborhood staple at 4707 Rainbow — creating an intentional one-stop shop experience, said Buck Wimberly.
“For us, this is a strategic evolutionary move,” said Wimberly, co-owner of ULAH, LUNA, and ULAH Interiors + Design. “It’s going to help make the most of our retail space and give all our customers the same shopping experience they’ve come to love at ULAH.”
Click here to check out LUNA and its moving sale.
The integration of LUNA into a section within ULAH will not only preserve the unique offerings of both stores, but also build upon them, he added.
“By merging LUNA with ULAH, our goal is to enhance the variety and accessibility of our products,” said Wimberly. “We want our customers to find everything they need, all in one place.”
The stores’ transition is set for Feb. 26.
A LUNA New Moon launch party is planned for noon to 5 p.m. Saturday, March 2 at ULAH, featuring live music, enter-to-win prizes, gifts with purchase, drinks and bites.
The reconfiguration process is carefully planned to avoid any disruption to ULAH’s existing selection, said co-owner Joey Mendez. Customers can expect the integration of a small, dedicated LUNA section in the back of the ULAH store, featuring the same curated high-quality and stylish women’s apparel currently featured at LUNA, including top brands Vuori, Zadig & Voltaire, On, Scotch & Soda, Aviator Nation, and Z Supply.
“We’re moving things around and using a space in the back of the store that was previously not used as selling space,” Mendez said. “We’re excited to maximize our store’s existing footprint.”
ULAH started in 2016 as a Kansas City based locally owned retailer, offering a thoughtfully curated collection of men’s clothing, accessories, gifts, essentials, home accents, and interior design services. The family of brands expanded with ULAH Interiors + Design evolving into a full-service design firm in 2020.
LUNA by ULAH was added in 2021 to include a high-quality assortment for women.
Elise Alexander, co-owner of LUNA, is looking forward to another aspect of the merged stores, she said.
“We’re not just combining ULAH and LUNA in-store; we’re also joining forces online and relaunching a new website in March,” Alexander said. “Our customers will be able to shop both stores on one website.”
ULAH Interiors + Design’s online presence will also be integrated in the update.
“We feel like we are bringing our brand family together, whether you’re strolling through our doors or scrolling through our website,” she said. “It’s all about making your shopping experience even more seamless.”
Featured Business

2024 Startups to Watch
stats here
Related Posts on Startland News
KC’s PlaBook, Erkios selected for coveted $50K Arch Grants, boosting St. Louis startup scene
Two Kansas City companies are expected to be part of Arch Grants’ largest-ever selection of startups, earning spots in the highly competitive St. Louis grant program’s 35-member, nearly $2 million 2021 cohort. PlaBook, an edtech reading platform, and Erkios Systems, a cybersecurity hardware startup, were announced Oct. 1 as winning candidates for the program, which…
Ronawk using stem cell tech developed at Olathe lab to advance liver cancer research in Turkey
A Kansas City-based biomanufacturing startup announced its first international customer Tuesday: a university team in Istanbul that was among the first to beta test Ronawk’s lauded T-Blocks. The maker of 3D cell culture products said the collaboration with Professor Ranan Aktas and the Cancer and Stem Cell Research Center at Maltepe University in Turkey will…
TechAccel expands in St. Louis with new facilities in ‘premier ag innovation ecosystem’
A Kansas City-based tech and equity company investing in scientific breakthroughs to produce healthier plants, animals and foods is tapping into abundant lab space at the other end of I-70, announcing Monday new offices in St. Louis. “It’s only fitting that we locate our team in the heart of the nation’s largest concentration of plant…
Startup led by serial entrepreneur expands into women’s health ahead of $1.5M seed round
Portable diagnostic imaging for women’s health will help bridge a care gap in Kansas and Missouri, said Jeff Blackwood, as his startup expands the scope of on-site ultrasound capabilities available to patients in Kansas City and beyond. “New Frontier Mobile Diagnostics is directly addressing health equity and access to care with our services, and we’re…


