ULAH merging stores, moving women’s brand into seamless, new one-stop shop experience

February 3, 2024  |  Startland News Staff

Elise Alexander, Buck Wimberly, and Joey Mendez, LUNA by ULAH; photo courtesy of ULAH

Fans of LUNA by ULAH — a retail shop featuring an on-trend mix of ready-to-wear women’s apparel, accessories, gifts and home accents — will soon find the brand’s curated offerings two doors down in the Woodside Village live/work center on Rainbow Boulevard.

The store is in the final planning stages of relocating to a space within its parent brand ULAH — a neighborhood staple at 4707 Rainbow — creating an intentional one-stop shop experience, said Buck Wimberly.

Photo courtesy of ULAH

“For us, this is a strategic evolutionary move,” said Wimberly, co-owner of ULAH, LUNA, and ULAH Interiors + Design. “It’s going to help make the most of our retail space and give all our customers the same shopping experience they’ve come to love at ULAH.”

Click here to check out LUNA and its moving sale.

The integration of LUNA into a section within ULAH will not only preserve the unique offerings of both stores, but also build upon them, he added. 

“By merging LUNA with ULAH, our goal is to enhance the variety and accessibility of our products,” said Wimberly. “We want our customers to find everything they need, all in one place.”

The stores’ transition is set for Feb. 26.

A LUNA New Moon launch party is planned for noon to 5 p.m. Saturday, March 2 at ULAH, featuring live music, enter-to-win prizes, gifts with purchase, drinks and bites. 

The reconfiguration process is carefully planned to avoid any disruption to ULAH’s existing selection, said co-owner Joey Mendez. Customers can expect the integration of a small, dedicated LUNA section in the back of the ULAH store, featuring the same curated high-quality and stylish women’s apparel currently featured at LUNA, including top brands Vuori, Zadig & Voltaire, On, Scotch & Soda, Aviator Nation, and Z Supply. 

“We’re moving things around and using a space in the back of the store that was previously not used as selling space,” Mendez said. “We’re excited to maximize our store’s existing footprint.”

Elise Alexander, Joey Mendez, and Buck Wimberly, LUNA by ULAH; photo courtesy of ULAH

ULAH started in 2016 as a Kansas City based locally owned retailer, offering a thoughtfully curated collection of men’s clothing, accessories, gifts, essentials, home accents, and interior design services. The family of brands expanded with ULAH Interiors + Design evolving into a full-service design firm in 2020.

LUNA by ULAH was added in 2021 to include a high-quality assortment for women.

From the archives: Styling into women’s fashion, ULAH sees its next season in brand extensions, not duplicating stores

Elise Alexander, co-owner of LUNA, is looking forward to another aspect of the merged stores, she said.

“We’re not just combining ULAH and LUNA in-store; we’re also joining forces online and relaunching a new website in March,” Alexander said. “Our customers will be able to shop both stores on one website.”

ULAH Interiors + Design’s online presence will also be integrated in the update.

“We feel like we are bringing our brand family together, whether you’re strolling through our doors or scrolling through our website,” she said. “It’s all about making your shopping experience even more seamless.” 

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

Tagged , , , ,
Featured Business
    Featured Founder

      2024 Startups to Watch

        stats here

        Related Posts on Startland News

        Philip Gaskin, Ewing Marion Kauffman Foundation, speaking at the 2021 Small Business Celebration; photo courtesy of Rivas Photography/the Greater Kansas City Chamber of Commerce

        Kauffman anchors $100M fund to boost minority-led ventures, access to capital

        By Tommy Felts | May 3, 2022

        Editor’s note: The Ewing Marion Kauffman Foundation is a financial supporter of Startland News. A $100 million fund is expected to help close the wealth gap and better fund BIPOC-led ventures — thanks in part to Kansas City’s own Ewing Marion Kauffman Foundation.  Joining forces with Living Cities, the Kauffman Foundation has committed $10 million to…

        Generation Esports

        Esports startup closes $19M Series B, solidifying position as scholastic esports leader

        By Tommy Felts | May 3, 2022

        Generation Esports, a Kansas City-based, global community-focused esports organization and tournament platform, announced Tuesday that it secured an additional $19 million in financing, which includes the acquisition of a Santa Monica-based technology leader, Wizard Labs Inc. The Series B round was led by Bay Area-based early-stage investor Altos Ventures — the main investors in online…

        Healium team at the NFLPA (National Football League Players Association) Pitch Day

        Healium wins $50K in NFL pitch competition with play for pro athlete’s brain, heart health

        By Tommy Felts | May 2, 2022

        Patrick Mahomes is no longer Missouri’s only MVP in the eyes of the NFL. The organization’s player’s association just crowned a Columbia-based startup the $50,000 winner of its annual pitch contest.  In late April, NFLPA Pitch Day brought six diverse-led startups to Las Vegas to compete for prizes in its annual contest. Among them was…