ULAH merging stores, moving women’s brand into seamless, new one-stop shop experience

February 3, 2024  |  Startland News Staff

Elise Alexander, Buck Wimberly, and Joey Mendez, LUNA by ULAH; photo courtesy of ULAH

Fans of LUNA by ULAH — a retail shop featuring an on-trend mix of ready-to-wear women’s apparel, accessories, gifts and home accents — will soon find the brand’s curated offerings two doors down in the Woodside Village live/work center on Rainbow Boulevard.

The store is in the final planning stages of relocating to a space within its parent brand ULAH — a neighborhood staple at 4707 Rainbow — creating an intentional one-stop shop experience, said Buck Wimberly.

Photo courtesy of ULAH

“For us, this is a strategic evolutionary move,” said Wimberly, co-owner of ULAH, LUNA, and ULAH Interiors + Design. “It’s going to help make the most of our retail space and give all our customers the same shopping experience they’ve come to love at ULAH.”

Click here to check out LUNA and its moving sale.

The integration of LUNA into a section within ULAH will not only preserve the unique offerings of both stores, but also build upon them, he added. 

“By merging LUNA with ULAH, our goal is to enhance the variety and accessibility of our products,” said Wimberly. “We want our customers to find everything they need, all in one place.”

The stores’ transition is set for Feb. 26.

A LUNA New Moon launch party is planned for noon to 5 p.m. Saturday, March 2 at ULAH, featuring live music, enter-to-win prizes, gifts with purchase, drinks and bites. 

The reconfiguration process is carefully planned to avoid any disruption to ULAH’s existing selection, said co-owner Joey Mendez. Customers can expect the integration of a small, dedicated LUNA section in the back of the ULAH store, featuring the same curated high-quality and stylish women’s apparel currently featured at LUNA, including top brands Vuori, Zadig & Voltaire, On, Scotch & Soda, Aviator Nation, and Z Supply. 

“We’re moving things around and using a space in the back of the store that was previously not used as selling space,” Mendez said. “We’re excited to maximize our store’s existing footprint.”

Elise Alexander, Joey Mendez, and Buck Wimberly, LUNA by ULAH; photo courtesy of ULAH

ULAH started in 2016 as a Kansas City based locally owned retailer, offering a thoughtfully curated collection of men’s clothing, accessories, gifts, essentials, home accents, and interior design services. The family of brands expanded with ULAH Interiors + Design evolving into a full-service design firm in 2020.

LUNA by ULAH was added in 2021 to include a high-quality assortment for women.

From the archives: Styling into women’s fashion, ULAH sees its next season in brand extensions, not duplicating stores

Elise Alexander, co-owner of LUNA, is looking forward to another aspect of the merged stores, she said.

“We’re not just combining ULAH and LUNA in-store; we’re also joining forces online and relaunching a new website in March,” Alexander said. “Our customers will be able to shop both stores on one website.”

ULAH Interiors + Design’s online presence will also be integrated in the update.

“We feel like we are bringing our brand family together, whether you’re strolling through our doors or scrolling through our website,” she said. “It’s all about making your shopping experience even more seamless.” 

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

Tagged , , , ,
Featured Business
    Featured Founder

      2024 Startups to Watch

        stats here

        Related Posts on Startland News

        La’Nesha Frazier and La’Nae Robinson, Bliss Books and Wine; featured on BuyKC

        Top emerging business finds its bliss as city uncorks bookstore’s ability to serve wine 

        By Tommy Felts | June 29, 2022

        A city ordinance change is expected to move one of Kansas City’s only Black-owned bookstores closer to its chilled brick-and-mortar location — popping the cork on Bliss Books & Wine’s ability to serve its namesake beverage once the Midtown storefront opens. “People have been waiting a very long time for this storefront and have been working…

        Mythical Games new office location at Power & Light

        LA game tech startup boosting its KC footprint with 100 new jobs, high-profile downtown HQ

        By Tommy Felts | June 29, 2022

        A rapidly expanding gaming technology studio hopes to put approachable blockchain technology in the hands of consumers — and it’s pressing play on a strategy to bring dozens of new jobs to Kansas City and give players, developers, and content creators “true ownership” within the games they love. Based in Sherman Oaks, California, Mythical Games…

        Meg Judy, EquipmentShare, and Brett Calhoun, Scale, accept the Midwest Madness win on behalf of Columbia, Missouri, from Katie Birge and Victor Gutwein, M25; photo courtesy of EquipmentShare

        ‘Homegrown unicorn’ helped this startup hub beat the bracket (and its top seed Kansas competition)

        By Tommy Felts | June 29, 2022

        Startland News’ Startup Road Trip series explores innovative and uncommon ideas finding success in rural America and Midwestern startup hubs outside the Kansas City metro. This series is possible thanks to the Ewing Marion Kauffman Foundation, which leads a collaborative, nationwide effort to identify and remove large and small barriers to new business creation. A…

        Emma Willis, Venture Noire

        Ulta, Venture Noire apply foundation with new beauty startup accelerator to ‘uplift minority founders’

        By Tommy Felts | June 28, 2022

        Ulta Beauty’s premier MUSE Accelerator is nothing short of life changing, said Emma Willis.  The national beauty retailer has partnered with Venture Noire to launch a 10-week, hybrid accelerator that supports Black, Indeginous and underrepresented founders of color as they prepare to break into and thrive in the beauty retail space, explained Willis, who serves…