ULAH merging stores, moving women’s brand into seamless, new one-stop shop experience

February 3, 2024  |  Startland News Staff

Elise Alexander, Buck Wimberly, and Joey Mendez, LUNA by ULAH; photo courtesy of ULAH

Fans of LUNA by ULAH — a retail shop featuring an on-trend mix of ready-to-wear women’s apparel, accessories, gifts and home accents — will soon find the brand’s curated offerings two doors down in the Woodside Village live/work center on Rainbow Boulevard.

The store is in the final planning stages of relocating to a space within its parent brand ULAH — a neighborhood staple at 4707 Rainbow — creating an intentional one-stop shop experience, said Buck Wimberly.

Photo courtesy of ULAH

“For us, this is a strategic evolutionary move,” said Wimberly, co-owner of ULAH, LUNA, and ULAH Interiors + Design. “It’s going to help make the most of our retail space and give all our customers the same shopping experience they’ve come to love at ULAH.”

Click here to check out LUNA and its moving sale.

The integration of LUNA into a section within ULAH will not only preserve the unique offerings of both stores, but also build upon them, he added. 

“By merging LUNA with ULAH, our goal is to enhance the variety and accessibility of our products,” said Wimberly. “We want our customers to find everything they need, all in one place.”

The stores’ transition is set for Feb. 26.

A LUNA New Moon launch party is planned for noon to 5 p.m. Saturday, March 2 at ULAH, featuring live music, enter-to-win prizes, gifts with purchase, drinks and bites. 

The reconfiguration process is carefully planned to avoid any disruption to ULAH’s existing selection, said co-owner Joey Mendez. Customers can expect the integration of a small, dedicated LUNA section in the back of the ULAH store, featuring the same curated high-quality and stylish women’s apparel currently featured at LUNA, including top brands Vuori, Zadig & Voltaire, On, Scotch & Soda, Aviator Nation, and Z Supply. 

“We’re moving things around and using a space in the back of the store that was previously not used as selling space,” Mendez said. “We’re excited to maximize our store’s existing footprint.”

Elise Alexander, Joey Mendez, and Buck Wimberly, LUNA by ULAH; photo courtesy of ULAH

ULAH started in 2016 as a Kansas City based locally owned retailer, offering a thoughtfully curated collection of men’s clothing, accessories, gifts, essentials, home accents, and interior design services. The family of brands expanded with ULAH Interiors + Design evolving into a full-service design firm in 2020.

LUNA by ULAH was added in 2021 to include a high-quality assortment for women.

From the archives: Styling into women’s fashion, ULAH sees its next season in brand extensions, not duplicating stores

Elise Alexander, co-owner of LUNA, is looking forward to another aspect of the merged stores, she said.

“We’re not just combining ULAH and LUNA in-store; we’re also joining forces online and relaunching a new website in March,” Alexander said. “Our customers will be able to shop both stores on one website.”

ULAH Interiors + Design’s online presence will also be integrated in the update.

“We feel like we are bringing our brand family together, whether you’re strolling through our doors or scrolling through our website,” she said. “It’s all about making your shopping experience even more seamless.” 

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

Tagged , , , ,
Featured Business
    Featured Founder

      2024 Startups to Watch

        stats here

        Related Posts on Startland News

        Goodwill merger pushes expansion plans, KC’s new adult high school to the front of the store, leader says

        By Tommy Felts | September 5, 2025

        Consolidating operations between offices in Kansas City in St. Louis not only will produce one of the largest Goodwill footprints in the nation, said Mike Sinnett; the move is expected to bolster efforts to add more retail stores and deepen initiatives like the soon-to-open Excel Center at Bannister Road. Goodwill of Western Missouri and Eastern…

        LISTEN: Biotech founder breaks down how she turns microorganisms into high-quality protein in just 24 hours

        By Tommy Felts | September 5, 2025

        On this episode of Startland News’ Plug and Play Topeka founder podcast series, we explore a ground-breaking food innovation with Katelijne “Kate” Bekers, co-founder and CEO of MicroHarvest. This biotech startup is pioneering the world’s fastest protein production — turning microorganisms into high-quality protein in just 24 hours, using sustainable fermentation and agricultural side-streams, while…

        From ravioli to revenue: How Pasta La Fata became a fresh pasta powerhouse in mid-Missouri

        By Tommy Felts | September 5, 2025

        Editor’s note: The following story was produced through a paid partnership with MOSourceLink, which boasts a mission to help entrepreneurs and small businesses across the state of Missouri grow and succeed by providing free, easy access to the help they need — when they need it. COLUMBIA, Mo. — Michelle “Shelly” La Fata built Pasta La Fata with…

        KC startups graduate K-State accelerator, earning equity-free cash, greater conviction

        By Tommy Felts | September 4, 2025

        A trio of Kansas City-built ventures — from sports apparel and mental health solutions for young athletes to tech that uses autonomous drones and 3D vision AI — were among the Kansas businesses earning funding through an eight-week accelerator at Kansas State University. The Center for Entrepreneurship Accelerator program at K-State — which provides participants…