ULAH merging stores, moving women’s brand into seamless, new one-stop shop experience
February 3, 2024 | Startland News Staff
Fans of LUNA by ULAH — a retail shop featuring an on-trend mix of ready-to-wear women’s apparel, accessories, gifts and home accents — will soon find the brand’s curated offerings two doors down in the Woodside Village live/work center on Rainbow Boulevard.
The store is in the final planning stages of relocating to a space within its parent brand ULAH — a neighborhood staple at 4707 Rainbow — creating an intentional one-stop shop experience, said Buck Wimberly.
“For us, this is a strategic evolutionary move,” said Wimberly, co-owner of ULAH, LUNA, and ULAH Interiors + Design. “It’s going to help make the most of our retail space and give all our customers the same shopping experience they’ve come to love at ULAH.”
Click here to check out LUNA and its moving sale.
The integration of LUNA into a section within ULAH will not only preserve the unique offerings of both stores, but also build upon them, he added.
“By merging LUNA with ULAH, our goal is to enhance the variety and accessibility of our products,” said Wimberly. “We want our customers to find everything they need, all in one place.”
The stores’ transition is set for Feb. 26.
A LUNA New Moon launch party is planned for noon to 5 p.m. Saturday, March 2 at ULAH, featuring live music, enter-to-win prizes, gifts with purchase, drinks and bites.
The reconfiguration process is carefully planned to avoid any disruption to ULAH’s existing selection, said co-owner Joey Mendez. Customers can expect the integration of a small, dedicated LUNA section in the back of the ULAH store, featuring the same curated high-quality and stylish women’s apparel currently featured at LUNA, including top brands Vuori, Zadig & Voltaire, On, Scotch & Soda, Aviator Nation, and Z Supply.
“We’re moving things around and using a space in the back of the store that was previously not used as selling space,” Mendez said. “We’re excited to maximize our store’s existing footprint.”
ULAH started in 2016 as a Kansas City based locally owned retailer, offering a thoughtfully curated collection of men’s clothing, accessories, gifts, essentials, home accents, and interior design services. The family of brands expanded with ULAH Interiors + Design evolving into a full-service design firm in 2020.
LUNA by ULAH was added in 2021 to include a high-quality assortment for women.
Elise Alexander, co-owner of LUNA, is looking forward to another aspect of the merged stores, she said.
“We’re not just combining ULAH and LUNA in-store; we’re also joining forces online and relaunching a new website in March,” Alexander said. “Our customers will be able to shop both stores on one website.”
ULAH Interiors + Design’s online presence will also be integrated in the update.
“We feel like we are bringing our brand family together, whether you’re strolling through our doors or scrolling through our website,” she said. “It’s all about making your shopping experience even more seamless.”
Featured Business

2024 Startups to Watch
stats here
Related Posts on Startland News
Last to know, first to go: ‘Out of touch’ ballpark plan leaves Crossroads small biz owners feeling betrayed
Unlike many of her Crossroads neighbors — hoping to draw in crowds of football fans still riding high from Kansas City’s Super Bowl win — Jill Cockson’s business wasn’t open during Wednesday’s Chiefs victory parade. Candidly, jersey-clad sports enthusiasts aren’t really within her typical customer profile, the James Beard-nominated owner of Chartreuse Saloon said, and…
Royals want Crossroads ballpark open by 2028, calling up ‘generational’ impact on newly linked arts district, downtown
A late-to-the-game East Crossroads site is expected to take shape as the new home of the Kansas City Royals if voters approve the extension of a stadium sales tax that would help support the $2 billion downtown ballpark project. Ending months of speculation, majority owner John Sherman and team officials announced on Tuesday the ball…
KC apparel brand commandeers Chiefs’ ‘Nobody Likes Us’ spirit for latest wave of designs
Back in 2016 — when the Chiefs were still rebuilding from a franchise-worst season — Joe Brynds set sail with Commandeer Brand, aiming to carve a niche in the apparel industry by infusing pride and the rebellious spirit of counter-culture. “When I started Commandeer, I wanted to create something that was unique to Kansas City,”…
Why one entrepreneur is Swiftly rolling up the warehouse doors for thirsty Chiefs parade-goers
Wednesday’s Chiefs victory parade will be the city’s third in four years, but for East Crossroads-based Wild Way Coffee, the 2024 rolling downtown-to-midtown event hits different, said Christine Clutton. The brand’s iconic mobile coffee camper — stationed in the Wild Way warehouse at 708 E. 19th St. for the winter — will once again open…


