Fit for a champion: 20+ Super Bowl-inspired Chiefs shirts that won’t run out the clock
February 12, 2024 | Tommy Felts
Repeat play: How hometown merch makers are running it back after another Super Bowl win for Kansas City
Taking a cue from Chiefs head coach Andy Reid, Kansas City makers pounced on a proven, championship play Sunday night — quickly launching a range of new Kingdom-inspired celebration apparel to capitalize on their hometown team’s latest Super Bowl win.
Kansas City’s come-from-behind overtime victory in Las Vegas exploded after Reid called the Chiefs’ “corndog” play — the same tactic the team used to clinch the Super Bowl in 2023, earning KC back-to-back championships, Reid told ESPN after the game.
“This was ‘corndog’ with a little mustard and ketchup.”
Local entrepreneurs are looking for a little bit of that same repeat success this week — adding their own mustard and ketchup twists to a maker maneuver that’s brought post-victory revenue fresh off the T-shirt printing presses.
Like the Chiefs’ offense, it paid off in 2020, 2023 and in this season’s playoffs.
Here are 20+ fast-selling, just-launched Kansas City shirts celebrating the Chiefs’ Super Bowl win — and hometown entrepreneurial spirit. (A selection from tight end and serial entrepreneur Travis Kelce’s own brand — Tru Kolors — even makes the list.)
Legends and Villains
MADE MOBB “Leagues New Villains” Crewneck — $65
LoyaltyKC “Notorious Reid” Tee — $32
Wasteland Society “Fear The Reapers” Tee — $38
Squints Apparel “Hat Trick Mahomes” Tee — $32
Grind Addict “Kansas City Vs Everybody” Hoodie — $125
LoyaltyKC “The Legend” Tee — $32
Flat Black Cult “Champsaholic” Tee — $36
Champions and Dynasty
sewKC Dynasty Embroidered Color Block Sweatshirt
Sandlot Goods “Living That Dynasty Life” Sweatshirt — $55
MADE MOBB “KC Dynasty” Tee – $50
Commandeer “Dynasty Strikes Back to Back” Tee — $30
MADE MOBB “This Ain’t Luck Dynasty” Tee — $55
Charlie Hustle “Back 2 Back Champs” Tee — $36
Commandeer “Viva Los Champions” Tee — $30
Flint & Field “Ran It Back” Tee — $30
1KC “Back to Back LVIII” Hoodie — $64
WonderBoy Apparel “Back to Back” Tee — $24
Ampersand “End Game” Crop Sweatshirt — $62
SewKC “LVIII We Ain’t Done Yet” Tee — $20.24
Kelce + Taylor
sewKC KC Love Connections Diagonal Color Block Crewneck — $85
sewKC KC Love Connections Printed Color Block Crewneck
Made in KC “Fightin’ For Parties” Tee — $36
Raygun “Taylor Swift Won Her First Super Bowl” Tee — $25
Wasteland Society “The Mayor of KC” Tee — $38
1853 “World Champions Era” Tee — $28
Tommy Felts
Tommy is editor-in-chief for Startland News, a Kansas City-based nonprofit newsroom that uses storytelling to elevate the region’s startup community of entrepreneurs, innovators, hustlers, creatives and risk-takers.
Under Tommy’s leadership, Startland News has expanded its coverage from a primarily high-tech, high-growth focus to a more wide-ranging and inclusive look at the faces of entrepreneurism, innovation and business.
Before joining Startland News in 2017, Tommy worked for 12 years as an award-winning newspaper journalist, designer, editor and publisher. He was named one of Editor & Publisher magazine’s top “25 Under 35” in 2014.
Related Posts on Startland News
From the pitch to the Plaza: KC Current flipping the switch on new retail shop in iconic shopping district
Add team gear to the holiday shopping list this weekend. The Kansas City Current is kicking off a new permanent retail shop on the Country Club Plaza — just in time for the 2025 Plaza Lighting Ceremony. The Current Shop is set to open Wednesday, Nov. 26, in the former Starbucks building at 302 Nichols…
Crossing lanes: KC Streetcar collaborators back aboard for expansion, dropping new merch, anthem
Opening the extended KC Streetcar line Friday completes a loop for creatives whose collaborations with the popular public transit system first emerged nearly a decade ago along Main Street — a time when Kansas City’s surging vibrancy helped curb streetcar doubters. “For us, it’s always been about representing Kansas City — the people, the culture,…
Photos: Founders plug into vibrant Startup Crawl energy as Startland celebrates decade of storytelling
Startland News’ one-night, rolling innovation showcase Friday served as a launch for select founders — capitalizing on a crowd of 500-plus Startup Crawl participants to bring their emerging companies into the Kansas City spotlight, one conversation at a time. “I love that we got to share Portrayals XR with Kansas City first,” said Tricia Keightley,…
KC on top: Hat maker’s best-seller spotted on ‘GMA,’ ‘Ted Lasso’ as brand shapes its national profile
Sandlot Goods wears the spotlight well, said Thomas McIntyre, noting each high-profile media close up of its signature dad hat is another step toward establishing Kansas City’s only hat manufacturer as a national brand. After being featured on the “Made In America Christmas” segment of ABC World News Tonight with David Muir, Sandlot was again…