Black leaders need to earn a ‘thriving wage’ before they can help others; an Evergy-backed cohort could help them ascend

February 15, 2024  |  Taylor Wilmore

Craig Moore II, Black Excellence KC; photo by the Kansas City Business Journal

A new program backed by entrepreneur support groups and Evergy aims to raise household income by at least 30 percent for participating Black professionals, nonprofit founders, and entrepreneurs, said Craig Moore II.

“The ultimate goal is making sure you’re a leader who can do more than show up and talk about community — you have the financial backing to support the community yourself and by raising additional money,” said Moore, founding executive director of Black Excellence KC.

Sheri Gonzales, Evergy

The ASCEND Cohort program — developed by Black Excellence and the Heartland Black Chamber — is supported by scholarships funded by Evergy. The application deadline is Feb. 16, with the program running March 2 to  Aug. 8.

Click here to apply for ASCEND.

“We’re partnering with ASCEND on this project, because we think it’s important for our own employees to be able to experience a leadership development program like this,” said Sheri Gonzales, senior director of diversity, equity and inclusion + workforce and development at Evergy.

After surveying its members, Black Excellence determined that a cohort model best suited the organization’s strategic support approach for better preparing future leaders. The program’s focuses include generational wealth, strategy for growth, Black leadership development, and culture impact.

“A lot of what our membership wanted from us is: ‘How can I understand wealth better?’; ‘How can I create career security for myself?’; ‘How can I navigate the resources that are coming in for entrepreneurship and small businesses?’” said Moore.

Growing professionals

The ASCEND Cohort program offers two pathways: the Founder Growth Track and the Professional Growth Track, providing essential leadership skills through a comprehensive framework. 

The Professional Growth Track is for Black professionals with at least two years in their careers who are seeking career growth and expertise in their specific industries. These professionals will receive performance strategies, team and department acumen, development of key performance indicators/objectives and key results, and more.

“Our hope is that they will step into leadership positions that they’re passionate about, and that they have everything that they need as an individual to be able to show up in these spaces and represent the community,” said Moore.

Growing founders and owners

Within the Founder Growth Track, founders and owners with a developed business idea looking are given help navigating their ecosystem and figuring out what scaling their business looks like for them.

“Oftentimes, particularly for Black business owners and founders, we don’t have the space and time to truly plan,” said Moore.

Both tracks provide coaching and strategic guidance from the program’s strategists, along with financial support and planning from Cornerstone Financial, ensuring participants know how to develop their careers while aligning their finances with their long term plan.

“That will take them from a living wage to a thriving wage,” said Moore. “This way, I’m able to do more with my money, I’m able to save with my money, I’m able to invest back into my community, and I’m able to donate to the nonprofits around me.”

Therapy for racial healing

One of the highlights of the program: racial healing therapy sessions, creating a supportive environment for participants to address racial traumas and embrace their cultural identities.

“Statistics show that the average Black professional comes in contact with racism at a minimum of five times a day,” said Moore. “We don’t deal with the impact of us being Black in a system that wasn’t really built for us, and so how do we heal from those impacts?”

Through therapy sessions, participants will learn to recognize and address both explicit and implicit biases. They will have the tools to navigate these interactions, advocate for oneself, and transform those experiences into opportunities for education and growth.

“It’s about creating an opportunity for you to feel secure in your own skin and who you are, know the injustice that you’re going through, and making sure that as you’re navigating these spaces, you’re being that leader that will help pave the way for people not to go through that again,” said Moore.

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

Tagged , , , , ,
Featured Business
    Featured Founder

      2024 Startups to Watch

        stats here

        Related Posts on Startland News

        KC’s ‘Horn Doctor’ handcrafts jazz preservation, keeping soul, tradition alive on Vine Street 

        By Tommy Felts | November 6, 2025

        Across the historic intersection at Kansas City’s 12th and Vine streets, B.A.C. Musical Instruments operates as one of the few remaining American factories handcrafting professional brass instruments. “This is where all the musicians would hang out back in the day,” said founder Mike “Horn Doctor” Corrigan, gesturing toward the Paseo sunken garden beside his shop.…

        Autotech startup revs after patent stall; signature tech removes emissions, waste from diesel logistics

        By Tommy Felts | November 6, 2025

        Fresh fuel is pumping into NORDEF after the Kansas City autotech company finally received patent approval for its signature product, co-founder William Walls said, pushing the pedal on its mission to disrupt the automotive fluid industry. Four years after applying for a provisional patent for its technology to produce diesel exhaust fluid on-demand — and…

        rOOTS KC grows into third location, planting shop in River Market ahead of World Cup

        By Tommy Felts | November 4, 2025

        Initially setting its roots as a pop-up plant shop in 2020, Dee Ferguson’s leafy business has grown to three Kansas City locations. The secret is in the soil, she said, describing a strategy for cultivating customers through free, evergreen plant care support and “community-rooted spirit.”  [pullquote] The name rOOTS comes from Dee Ferguson’s surname: Oots.…

        Summer funding pushes CarePilot to team hires, AI accolades, healthtech product launch

        By Tommy Felts | November 4, 2025

        Fresh off its summer capital infusion, a Kansas City-built AI startup that helps doctors focus on patients instead of administrative tasks is earning industry recognition and dropping another new product, said Joseph Tutera, sharing credit for the milestones with behind-the-scenes talent. “We have a young team and they don’t have the encumbrance of a prior…