KC startup pairs with blockchain platform to build trust, value in premium beef genetics
January 31, 2024 | Startland News Staff
A newly announced strategic collaboration is expected to help Lenexa-based Vytelle promote the value of feeder cattle, while simultaneously bringing more transparency to a critical market segment within the beef industry.
Kerryann Kocher, Vytelle
The initiative between Vytelle and BlockTrust Network — an API-driven platform that leverages blockchain technology to enhance trust within the beef supply chain — marks the first of its kind aimed to leverage their respective strengths targeting the feeder cattle market.
“We are thrilled to embark on this groundbreaking collaboration with Blocktrust,” said Kerryann Kocher, CEO of Vytelle, the fastest growing, independent IVF company and curator of the world’s largest feed efficiency database.
Collaboration is a step forward in building markets that acknowledge the value of premium genetics for Vytelle’s seedstock customers by increasing the demand for their progeny, she added.
Gregg Barfield, Blocktrust Network
Leveraging the power of the Vytelle’s industry leadership in characterizing feed efficient genetics, Vytelle will develop tools to characterize differences in feed efficiency among groups of feeder cattle via the Blocktrust Network’s permissioned blockchain, the company said. This information will provide buyers unique insights on the value of cattle, shining a spotlight on the premium value of calves sired by bulls from breeding programs that are driving genetic improvement in feed efficiency, a critical driver of profitability and sustainability in cattle feeding.
“Blockchain technology has proven to be a transformative force across various industries and Blocktrust Network is thrilled to bring a new level of transparency to the beef supply chain,” said Gregg Barfield, CEO of Blocktrust Network, which is headquartered in College Station, Texas. “The opportunity to classify cattle individually based on their genetics and performance through harvest will unlock markets and value for smaller producers to participate in quality-driven sustainable supply chains.”
Featured Business
2024 Startups to Watch
stats here
Related Posts on Startland News
Defiant anti-gentrification voice: Clock is ticking on east side neighborhoods, Movement KC
Daniel Edwards isn’t shy about his frustrations with the perception of Kansas City’s east side. “I remember my first corporate lunch after graduating college: the joke was, ‘Nobody wants to go near 35th and Prospect at night time,’” said Edwards, a Kansas City area developer and the founder of Movement KC. “I was like, ‘Yo, it’s…
Fried gator to chicken alfredo: Flavors driving KC Cajun to entrepreneur’s next phase
Kansas City businesses should utilize every resource at their disposal to build stronger brands, said Israel England, owner and operator of KC Cajun. “I’m branching out,” England said with confidence as he detailed his coming venture — adapting his KC Cajun catering service into a food truck. “There is so much more room to improve,…
LaunchKC finalists revealed: Kansas City newsmakers and startup stars in the making
A dozen Kansas City tech entrepreneurs are set to compete next month against a mix of firms from across the country — and one startup from Israel — in arguably the city’s most elite and hotly anticipated pitch event of the year. LaunchKC announced its 20 finalists Tuesday — each vying for their piece of…
‘Buddha was a Baller’ seeks to awaken success without overthinking, Mindsport founder says
Buddha had the mind of an athlete, said Ryan Stock. The spiritual sage on whose teachings Buddhism was founded inspired Stock, creator of the MindSport app and a former basketball coach, to put his own thoughts to paper. His book, “Buddha was a Baller,” is set for release Oct. 28, the Kansas City entrepreneur said.…