KC startup pairs with blockchain platform to build trust, value in premium beef genetics
January 31, 2024 | Startland News Staff
A newly announced strategic collaboration is expected to help Lenexa-based Vytelle promote the value of feeder cattle, while simultaneously bringing more transparency to a critical market segment within the beef industry.
Kerryann Kocher, Vytelle
The initiative between Vytelle and BlockTrust Network — an API-driven platform that leverages blockchain technology to enhance trust within the beef supply chain — marks the first of its kind aimed to leverage their respective strengths targeting the feeder cattle market.
“We are thrilled to embark on this groundbreaking collaboration with Blocktrust,” said Kerryann Kocher, CEO of Vytelle, the fastest growing, independent IVF company and curator of the world’s largest feed efficiency database.
Collaboration is a step forward in building markets that acknowledge the value of premium genetics for Vytelle’s seedstock customers by increasing the demand for their progeny, she added.
Gregg Barfield, Blocktrust Network
Leveraging the power of the Vytelle’s industry leadership in characterizing feed efficient genetics, Vytelle will develop tools to characterize differences in feed efficiency among groups of feeder cattle via the Blocktrust Network’s permissioned blockchain, the company said. This information will provide buyers unique insights on the value of cattle, shining a spotlight on the premium value of calves sired by bulls from breeding programs that are driving genetic improvement in feed efficiency, a critical driver of profitability and sustainability in cattle feeding.
“Blockchain technology has proven to be a transformative force across various industries and Blocktrust Network is thrilled to bring a new level of transparency to the beef supply chain,” said Gregg Barfield, CEO of Blocktrust Network, which is headquartered in College Station, Texas. “The opportunity to classify cattle individually based on their genetics and performance through harvest will unlock markets and value for smaller producers to participate in quality-driven sustainable supply chains.”
Featured Business
2024 Startups to Watch
stats here
Related Posts on Startland News
Top 10 remaining GEW events: Midwest funding, women startup leaders, social media marketing
Nearing the midpoint of Global Entrepreneurship Week, snowy weather turned to sunny skies — welcoming entrepreneurs and curious citizens alike to a wide range of activities rounding out the week. Wednesday is expected to feature some of the week’s most popular workshops and panels, according to KCSourceLink data, with three of the leading events running…
VIDEO: Education startups earn $60K in LEANLAB grants at revamped Launch[ED] Day
The work doesn’t end with LEANLAB Education’s Launch[ED] Day celebration, said Katie Boody. Four of the accelerator’s fellows will continue their startups’ research thanks to $60,000 in grant investments. The entrepreneur-led education ventures took the stage Thursday to pitch their companies to the Launch[ED] crowd at Plexpod Westport Commons, as well as to describe the…
VIDEO: Kritiq designs more emotional KC runway show with Goodwill crossover
When the Kritiq fashion show returns to the runway later this month, it will be an event styled with creativity and an intimate feel, said Mark Launiu, noting a new partnership with Goodwill stores across Kansas and Missouri. “For me, I grew up shopping at Goodwill, my family still shops at Goodwill, so it kind…
Against the grain: Coworking leader bringing alcohol-free ‘Sans Bar’ pop-up concept to KC
Entrepreneur events should focus less on alcohol, and more on connections, said Melissa Saubers. “Part of my goal is to help educate and bring awareness to people who are hosting events — and also have alcohol in the workplace — to help them be more sensitive and inclusive for people who don’t drink,” said Saubers,…