KC startup pairs with blockchain platform to build trust, value in premium beef genetics
January 31, 2024 | Startland News Staff
A newly announced strategic collaboration is expected to help Lenexa-based Vytelle promote the value of feeder cattle, while simultaneously bringing more transparency to a critical market segment within the beef industry.
Kerryann Kocher, Vytelle
The initiative between Vytelle and BlockTrust Network — an API-driven platform that leverages blockchain technology to enhance trust within the beef supply chain — marks the first of its kind aimed to leverage their respective strengths targeting the feeder cattle market.
“We are thrilled to embark on this groundbreaking collaboration with Blocktrust,” said Kerryann Kocher, CEO of Vytelle, the fastest growing, independent IVF company and curator of the world’s largest feed efficiency database.
Collaboration is a step forward in building markets that acknowledge the value of premium genetics for Vytelle’s seedstock customers by increasing the demand for their progeny, she added.
Gregg Barfield, Blocktrust Network
Leveraging the power of the Vytelle’s industry leadership in characterizing feed efficient genetics, Vytelle will develop tools to characterize differences in feed efficiency among groups of feeder cattle via the Blocktrust Network’s permissioned blockchain, the company said. This information will provide buyers unique insights on the value of cattle, shining a spotlight on the premium value of calves sired by bulls from breeding programs that are driving genetic improvement in feed efficiency, a critical driver of profitability and sustainability in cattle feeding.
“Blockchain technology has proven to be a transformative force across various industries and Blocktrust Network is thrilled to bring a new level of transparency to the beef supply chain,” said Gregg Barfield, CEO of Blocktrust Network, which is headquartered in College Station, Texas. “The opportunity to classify cattle individually based on their genetics and performance through harvest will unlock markets and value for smaller producers to participate in quality-driven sustainable supply chains.”
Featured Business
2024 Startups to Watch
stats here
Related Posts on Startland News
Lawrence-based Ainstein predicts radar tech will push self-driving automotive advances
From Kansas, Ainstein’s radar technology can have a profound impact on industries across the globe, said Zongbo Wang. “We wanted to design radar that can be very affordable and play different roles in the industry,” said Wang, CEO of the radar tech firm. “Over the past three years, we’ve experienced a time of tremendous growth.”…
Hustle in the making: Startups scaling ‘maker’ concept with high-growth models (Photos)
Andy Talbert is in no way crafty, the Snow Pops co-founder said. “At all,” he emphasized, eliciting laughter from the crowd at Startland’s “Hustle in the Making” Innovation Exchange. The event — sponsored by Plexpod and Polsinelli — explored the evolving spectrum of startup businesses that could be considered “makers” in modern entrepreneurial culture. Kansas…
Innovation district will look to black community for insight, McGinnis tells GEW crowd
Developing an innovation district takes a village, Kevin McGinnis told a packed room of Global Entrepreneurship Week attendees — a cross-section of Kansas Citians eager to learn more about how his proposed Keystone innovation district could re-shape diversity and inclusion efforts in the startup space. “I’m not going to suggest that I’m bringing a bunch…
Fiercely independent, together: CoCreate KC feeds talent through coworking pipeline
A new coworking space in the Crossroads — CoCreate KC — plans to mix commercial and fine artists to stoke creative energy, with each member able to lend their talents to the founding firm, BrandWell Partners, said Brad Lang. “There are so many Kansas City, successful freelancers out there working on the ground,” said Lang, co-founder…