KC startup pairs with blockchain platform to build trust, value in premium beef genetics
January 31, 2024 | Startland News Staff
A newly announced strategic collaboration is expected to help Lenexa-based Vytelle promote the value of feeder cattle, while simultaneously bringing more transparency to a critical market segment within the beef industry.
Kerryann Kocher, Vytelle
The initiative between Vytelle and BlockTrust Network — an API-driven platform that leverages blockchain technology to enhance trust within the beef supply chain — marks the first of its kind aimed to leverage their respective strengths targeting the feeder cattle market.
“We are thrilled to embark on this groundbreaking collaboration with Blocktrust,” said Kerryann Kocher, CEO of Vytelle, the fastest growing, independent IVF company and curator of the world’s largest feed efficiency database.
Collaboration is a step forward in building markets that acknowledge the value of premium genetics for Vytelle’s seedstock customers by increasing the demand for their progeny, she added.
Gregg Barfield, Blocktrust Network
Leveraging the power of the Vytelle’s industry leadership in characterizing feed efficient genetics, Vytelle will develop tools to characterize differences in feed efficiency among groups of feeder cattle via the Blocktrust Network’s permissioned blockchain, the company said. This information will provide buyers unique insights on the value of cattle, shining a spotlight on the premium value of calves sired by bulls from breeding programs that are driving genetic improvement in feed efficiency, a critical driver of profitability and sustainability in cattle feeding.
“Blockchain technology has proven to be a transformative force across various industries and Blocktrust Network is thrilled to bring a new level of transparency to the beef supply chain,” said Gregg Barfield, CEO of Blocktrust Network, which is headquartered in College Station, Texas. “The opportunity to classify cattle individually based on their genetics and performance through harvest will unlock markets and value for smaller producers to participate in quality-driven sustainable supply chains.”
Featured Business
2024 Startups to Watch
stats here
Related Posts on Startland News
Startup community organizers named to Chamber’s new Centurions class
A trio of faces familiar within the Kansas City startup community have joined the city’s oldest and premier leadership development program. The 35-member list of incoming Centurions — which includes John Coler, product owner at RFP360 and Startup Weekend organizer; Davin Gordon, business development officer at AltCap; and Courtney Windholz, COO at PROOF and former 1…
Full Scale pledges to invest $1M of its development resources in KC startups in 2019
Editor’s note: Full Scale is a partner of the Kansas City Startup Foundation and Startland News. The following content was independently produced by Startland News. Development help often can be more valuable to an early stage startup than simply opening a checkbook, said Matt DeCoursey, announcing Full Scale’s commitment to investing $1 million of its…
Proactive hometown company-building will cross county, state lines with Fountain Innovation Fund, ECJC leader says
It’s time for Kansas City stakeholders to stop waiting for coastal companies to “save the day,” said George Hansen. “We spend a great deal of tax dollars trying to entice companies to move here with their workforce,” Hansen, president and CEO of the Enterprise Center in Johnson County, told a crowd of about 100 gathered…
Kauffman launching Capital Access Lab investment pipeline for underserved entrepreneurs
Every new business should have a fighting chance at success — regardless of the entrepreneur’s background, said Victor Hwang, announcing a new Capital Access Lab to address opportunity gaps in Kansas City and across the U.S. “It is up to us to collectively break down systematic barriers to entry that adversely impact people of color,…