KC startup pairs with blockchain platform to build trust, value in premium beef genetics
January 31, 2024 | Startland News Staff
A newly announced strategic collaboration is expected to help Lenexa-based Vytelle promote the value of feeder cattle, while simultaneously bringing more transparency to a critical market segment within the beef industry.
Kerryann Kocher, Vytelle
The initiative between Vytelle and BlockTrust Network — an API-driven platform that leverages blockchain technology to enhance trust within the beef supply chain — marks the first of its kind aimed to leverage their respective strengths targeting the feeder cattle market.
“We are thrilled to embark on this groundbreaking collaboration with Blocktrust,” said Kerryann Kocher, CEO of Vytelle, the fastest growing, independent IVF company and curator of the world’s largest feed efficiency database.
Collaboration is a step forward in building markets that acknowledge the value of premium genetics for Vytelle’s seedstock customers by increasing the demand for their progeny, she added.
Gregg Barfield, Blocktrust Network
Leveraging the power of the Vytelle’s industry leadership in characterizing feed efficient genetics, Vytelle will develop tools to characterize differences in feed efficiency among groups of feeder cattle via the Blocktrust Network’s permissioned blockchain, the company said. This information will provide buyers unique insights on the value of cattle, shining a spotlight on the premium value of calves sired by bulls from breeding programs that are driving genetic improvement in feed efficiency, a critical driver of profitability and sustainability in cattle feeding.
“Blockchain technology has proven to be a transformative force across various industries and Blocktrust Network is thrilled to bring a new level of transparency to the beef supply chain,” said Gregg Barfield, CEO of Blocktrust Network, which is headquartered in College Station, Texas. “The opportunity to classify cattle individually based on their genetics and performance through harvest will unlock markets and value for smaller producers to participate in quality-driven sustainable supply chains.”
Featured Business
2024 Startups to Watch
stats here
Related Posts on Startland News
Double-clicks to dollars: ULAH duo aims to convert Insta following into ruggedly chic shoppers
A dream has become brick-and-mortar reality for Buck Wimberly and Joey Mendez, the duo taking ULAH from Instagram underdog to Westwood success story. “We wanted the brand to feel sophisticated, accessible and friendly,” explained Wimberly, co-owner of ULAH — a men’s apparel and lifestyle store, tucked within the Woodside Village Shops along Rainbow Boulevard. A…
Super Dispatch hires experienced startup driver as COO to navigate its global growth map for 2019 and beyond
From the fifth employee at Webmail.us to No. 50 for KC-based Super Dispatch, a startup leader with a long track record of building innovative operations has joined the executive team alongside founder and CEO Bek Abdullayev. “Super Dispatch is taking off,” said Ben Hubbard, the company’s new chief operating officer. “They have things figured out…
Thou Mayest acquires Quay Coffee; three new locations to stretch footprint from River Market to Crossroads to Nelson-Atkins
A Kansas City coffee brand just got bolder, announcing the acquisition of another coffee company and plans to open an entirely new concept in the Crossroads. Thou Mayest is now operating Quay Coffee — with its two locations in River Market and at the Nelson-Atkins Museum of Art — confirmed Bo Nelson, co-founder of Thou Mayest…
$75K up for grabs in student pitch competition backed by Kansas Masons, K-State
A cross-section of student entrepreneurs from across the state of Kansas are set to win big, Tuesday — if they can level with a room full of sharks at the K-State College of Business. Testing the power in their pitches, the Kansas Entrepreneurship Challenge is expected to award student innovators from 65 high schools and the…