KC startup pairs with blockchain platform to build trust, value in premium beef genetics
January 31, 2024 | Startland News Staff
A newly announced strategic collaboration is expected to help Lenexa-based Vytelle promote the value of feeder cattle, while simultaneously bringing more transparency to a critical market segment within the beef industry.
Kerryann Kocher, Vytelle
The initiative between Vytelle and BlockTrust Network — an API-driven platform that leverages blockchain technology to enhance trust within the beef supply chain — marks the first of its kind aimed to leverage their respective strengths targeting the feeder cattle market.
“We are thrilled to embark on this groundbreaking collaboration with Blocktrust,” said Kerryann Kocher, CEO of Vytelle, the fastest growing, independent IVF company and curator of the world’s largest feed efficiency database.
Collaboration is a step forward in building markets that acknowledge the value of premium genetics for Vytelle’s seedstock customers by increasing the demand for their progeny, she added.
Gregg Barfield, Blocktrust Network
Leveraging the power of the Vytelle’s industry leadership in characterizing feed efficient genetics, Vytelle will develop tools to characterize differences in feed efficiency among groups of feeder cattle via the Blocktrust Network’s permissioned blockchain, the company said. This information will provide buyers unique insights on the value of cattle, shining a spotlight on the premium value of calves sired by bulls from breeding programs that are driving genetic improvement in feed efficiency, a critical driver of profitability and sustainability in cattle feeding.
“Blockchain technology has proven to be a transformative force across various industries and Blocktrust Network is thrilled to bring a new level of transparency to the beef supply chain,” said Gregg Barfield, CEO of Blocktrust Network, which is headquartered in College Station, Texas. “The opportunity to classify cattle individually based on their genetics and performance through harvest will unlock markets and value for smaller producers to participate in quality-driven sustainable supply chains.”
Featured Business
2024 Startups to Watch
stats here
Related Posts on Startland News
No, Dwolla’s Monetery conference isn’t just about money; it’s an inclusive tech challenge
Though Monetery aims to be a mix of seminars, networking and investing opportunities, the secret to maintaining the Midwest tech conference’s value-positive vibe is its intimacy, said Steph Atkin. “We want to make sure that there is an opportunity for all our startups, all our venture capitalists, and our speakers, to meet and connect,” continued…
Break Free KC drops beat on cultural stereotypes, aims to rebrand hip hop
Hip hop culture in Kansas City is misunderstood, James “Sug Easy” Singleton said, explaining his mission to help local artists break free of stereotypes and live their passion with authenticity. “When I have a 88-year-old lady at my camp seeing her grandson — who came in with a negative notion of what hip hop was going…
Tenacious Scollar CEO to international investors: Look me in the eyes and try to tell me ‘no’
With a year of hustle well under way, you can’t break Scollar’s stride, Lisa Tamayo said as she prepares to take the stage in front of a 25,000-plus person crowd May 20 at the Collision tech conference in Toronto. “[I believe] 15,000 people applied to present a pitch and they whittle that down to 60…
Zego exit, investment wins reflect critical need for startups to look outside KC, co-founder says
Homegrown is great, Adam Blake said, but at some point scaling companies must explore the world of resources and dollars available outside the metro. “Kansas City has a lot to offer — plenty of talent, great place to live and quality of life, helpful mentors, etc. — but I would say it’s a requirement for startups…