KC startup pairs with blockchain platform to build trust, value in premium beef genetics
January 31, 2024 | Startland News Staff
A newly announced strategic collaboration is expected to help Lenexa-based Vytelle promote the value of feeder cattle, while simultaneously bringing more transparency to a critical market segment within the beef industry.
Kerryann Kocher, Vytelle
The initiative between Vytelle and BlockTrust Network — an API-driven platform that leverages blockchain technology to enhance trust within the beef supply chain — marks the first of its kind aimed to leverage their respective strengths targeting the feeder cattle market.
“We are thrilled to embark on this groundbreaking collaboration with Blocktrust,” said Kerryann Kocher, CEO of Vytelle, the fastest growing, independent IVF company and curator of the world’s largest feed efficiency database.
Collaboration is a step forward in building markets that acknowledge the value of premium genetics for Vytelle’s seedstock customers by increasing the demand for their progeny, she added.
Gregg Barfield, Blocktrust Network
Leveraging the power of the Vytelle’s industry leadership in characterizing feed efficient genetics, Vytelle will develop tools to characterize differences in feed efficiency among groups of feeder cattle via the Blocktrust Network’s permissioned blockchain, the company said. This information will provide buyers unique insights on the value of cattle, shining a spotlight on the premium value of calves sired by bulls from breeding programs that are driving genetic improvement in feed efficiency, a critical driver of profitability and sustainability in cattle feeding.
“Blockchain technology has proven to be a transformative force across various industries and Blocktrust Network is thrilled to bring a new level of transparency to the beef supply chain,” said Gregg Barfield, CEO of Blocktrust Network, which is headquartered in College Station, Texas. “The opportunity to classify cattle individually based on their genetics and performance through harvest will unlock markets and value for smaller producers to participate in quality-driven sustainable supply chains.”
Featured Business
2024 Startups to Watch
stats here
Related Posts on Startland News
UMKC Enactus team kicks open front door to Kansas City innovation scene with final four win
As the number of teams left standing in the Enactus U.S. nationals started to dwindle, members of the competitive entrepreneurial development program’s team at the University of Missouri-Kansas City rode a pulsating wave of excitement and emotion, recalled Ali Brandolino. “I started crying,” added Brandolino, UMKC Enactus vice president of operations. “It was the most…
ngGirls set to debut its one-day programming workshop for girls, women in Kansas City
Developing a “stress-free,” immersive learning environment is key to paving the way for female tech talent in Kansas City, said Alisa Duncan. “There are a lot of studies about how women learn better when they’re with other women and that kind of support system, so that’s what we’re trying to provide,” said Duncan, program director…
KC Legal Hackers plan full-day law and technology conference
Entrepreneurs in the Kansas City startup community know full well that business is evolving at an unprecedented rate. Unfortunately, lawyers don’t have a reputation for keeping up. But thanks to new efforts, that is changing. Legal Hackers — a global movement of lawyers and other legal professionals — is pushing the legal industry forward. Through…
Rhonda Dolan, on-demand personal assistant Udo honored as Chamber’s Entrepreneur of the Year
A lunchtime affair at the 2019 Greater Kansas City Chamber of Commerce’s Small Business Awards quickly turned from celebratory mingling to shock and awe for Rhonda Dolan. “For [the Chamber] to recognize my efforts over the last year, which have been pretty intense, means a lot,” said Dolan, founder and CEO of Udo, reflecting on her…