KC startup pairs with blockchain platform to build trust, value in premium beef genetics
January 31, 2024 | Startland News Staff
A newly announced strategic collaboration is expected to help Lenexa-based Vytelle promote the value of feeder cattle, while simultaneously bringing more transparency to a critical market segment within the beef industry.
Kerryann Kocher, Vytelle
The initiative between Vytelle and BlockTrust Network — an API-driven platform that leverages blockchain technology to enhance trust within the beef supply chain — marks the first of its kind aimed to leverage their respective strengths targeting the feeder cattle market.
“We are thrilled to embark on this groundbreaking collaboration with Blocktrust,” said Kerryann Kocher, CEO of Vytelle, the fastest growing, independent IVF company and curator of the world’s largest feed efficiency database.
Collaboration is a step forward in building markets that acknowledge the value of premium genetics for Vytelle’s seedstock customers by increasing the demand for their progeny, she added.
Gregg Barfield, Blocktrust Network
Leveraging the power of the Vytelle’s industry leadership in characterizing feed efficient genetics, Vytelle will develop tools to characterize differences in feed efficiency among groups of feeder cattle via the Blocktrust Network’s permissioned blockchain, the company said. This information will provide buyers unique insights on the value of cattle, shining a spotlight on the premium value of calves sired by bulls from breeding programs that are driving genetic improvement in feed efficiency, a critical driver of profitability and sustainability in cattle feeding.
“Blockchain technology has proven to be a transformative force across various industries and Blocktrust Network is thrilled to bring a new level of transparency to the beef supply chain,” said Gregg Barfield, CEO of Blocktrust Network, which is headquartered in College Station, Texas. “The opportunity to classify cattle individually based on their genetics and performance through harvest will unlock markets and value for smaller producers to participate in quality-driven sustainable supply chains.”
Featured Business
2024 Startups to Watch
stats here
Related Posts on Startland News
Pride outside: How the outdoor industry is missing out with a $1 trillion LGBTQ+ blind spot
“You can’t be what you can’t see,” said adventurer and speaker Mikah Meyer, quoting activist Marian Wright Edelman last week in Kansas City. Representation of LGBTQ+ consumers and entrepreneurs formed a thematic trail throughout the recent Mid-America Gay & Lesbian Chamber of Commerce awards luncheon where Meyer made keynote remarks. His borrowed quote also reflected…
nbkc launches Entrepreneur in Residence incubator: ‘I have a whole company behind me’
Less than a year after its inaugural Fountain City Fintech accelerator debuted, nbkc bank has launched a new incubator program designed to tackle common banking industry problems with start-up-style ideation, problem solving, and tenacity, said Megan Darnell. The goal: building new companies along the way, the nbkc program manager said. “Kansas City has every single…
Investors, students find potential and power in High School eSports League
Benjie Lewis saw potential in eSports from the beginning — first as a mentor, then an investor, he said. Rapidly evolving from recreational pastime to official leagues and high school sports programs, the competitive multiplayer gaming concept has created a new space for startup opportunity, he said. “When I was growing up … they weren’t…
Startup advocates to next mayor: Make KC more attractive to tech talent, women, innovation
Months of candidate forums are complete. The door bells have been rung. Selfies taken. As the Kansas City mayor’s race heads to the polls Tuesday, the candidates are all business when it comes to courting the startup community’s vote. Jolie Justus — who has branded herself as the next “neighborhood mayor” — and Quinton Lucas…