KC startup pairs with blockchain platform to build trust, value in premium beef genetics
January 31, 2024 | Startland News Staff
A newly announced strategic collaboration is expected to help Lenexa-based Vytelle promote the value of feeder cattle, while simultaneously bringing more transparency to a critical market segment within the beef industry.
Kerryann Kocher, Vytelle
The initiative between Vytelle and BlockTrust Network — an API-driven platform that leverages blockchain technology to enhance trust within the beef supply chain — marks the first of its kind aimed to leverage their respective strengths targeting the feeder cattle market.
“We are thrilled to embark on this groundbreaking collaboration with Blocktrust,” said Kerryann Kocher, CEO of Vytelle, the fastest growing, independent IVF company and curator of the world’s largest feed efficiency database.
Collaboration is a step forward in building markets that acknowledge the value of premium genetics for Vytelle’s seedstock customers by increasing the demand for their progeny, she added.
Gregg Barfield, Blocktrust Network
Leveraging the power of the Vytelle’s industry leadership in characterizing feed efficient genetics, Vytelle will develop tools to characterize differences in feed efficiency among groups of feeder cattle via the Blocktrust Network’s permissioned blockchain, the company said. This information will provide buyers unique insights on the value of cattle, shining a spotlight on the premium value of calves sired by bulls from breeding programs that are driving genetic improvement in feed efficiency, a critical driver of profitability and sustainability in cattle feeding.
“Blockchain technology has proven to be a transformative force across various industries and Blocktrust Network is thrilled to bring a new level of transparency to the beef supply chain,” said Gregg Barfield, CEO of Blocktrust Network, which is headquartered in College Station, Texas. “The opportunity to classify cattle individually based on their genetics and performance through harvest will unlock markets and value for smaller producers to participate in quality-driven sustainable supply chains.”
Featured Business
2024 Startups to Watch
stats here
Related Posts on Startland News
Ego gets you in trouble — open ears get you business, UMKC E-Scholars mentor says
Editor’s note: This article is sponsored by the University of Missouri-Kansas City’s Regnier Institute, but was independently produced by Startland News. If ego runs the show, a founder won’t succeed, Jene’ Hong said as she cracked jokes laced with straightforward advice. “If we have a big ego, we can’t listen to other people and that’s…
Report: Kansas, Missouri economies hinge on homegrown startups, not border war wins
Kansas and Missouri must “grow from within” if the neighboring states aim to successfully confront structural challenges that face their economies, said Amy Liu, a contributor at national think tank the Brookings Institution. The “historic handshake” between Govs. Laura Kelly, D-Kansas, and Mike Parson, R-Missouri, earlier this month marked the symbolic end to an ongoing…
Payit, C2FO making biggest waves, but funding for smaller companies still jumped 81 percent
Editor’s note: The following is the first in a series of analyses of Startland’s list of Kansas City’s Top Venture Capital-Backed Companies. Proof points matter, said John Thomson. “We’re evidence — based on the $100 million-plus growth equity investment we closed this spring — that you can build a world-class tech company in Kansas City,”…
Mid Coast Modern founder joins Westport bar scene with sudsy, eco-friendly concept
Matt Bramlette bathes in the wordplay of it all. His new venture in Kansas City’s quirky Westport entertainment district — known for its shops, restaurants and bars — floats a clean business prop: bars of soap with a low carbon footprint. Hence, “Soap Bar.” Just a few feet away from his popular retail storefront Mid…