KC startup pairs with blockchain platform to build trust, value in premium beef genetics
January 31, 2024 | Startland News Staff
A newly announced strategic collaboration is expected to help Lenexa-based Vytelle promote the value of feeder cattle, while simultaneously bringing more transparency to a critical market segment within the beef industry.
Kerryann Kocher, Vytelle
The initiative between Vytelle and BlockTrust Network — an API-driven platform that leverages blockchain technology to enhance trust within the beef supply chain — marks the first of its kind aimed to leverage their respective strengths targeting the feeder cattle market.
“We are thrilled to embark on this groundbreaking collaboration with Blocktrust,” said Kerryann Kocher, CEO of Vytelle, the fastest growing, independent IVF company and curator of the world’s largest feed efficiency database.
Collaboration is a step forward in building markets that acknowledge the value of premium genetics for Vytelle’s seedstock customers by increasing the demand for their progeny, she added.
Gregg Barfield, Blocktrust Network
Leveraging the power of the Vytelle’s industry leadership in characterizing feed efficient genetics, Vytelle will develop tools to characterize differences in feed efficiency among groups of feeder cattle via the Blocktrust Network’s permissioned blockchain, the company said. This information will provide buyers unique insights on the value of cattle, shining a spotlight on the premium value of calves sired by bulls from breeding programs that are driving genetic improvement in feed efficiency, a critical driver of profitability and sustainability in cattle feeding.
“Blockchain technology has proven to be a transformative force across various industries and Blocktrust Network is thrilled to bring a new level of transparency to the beef supply chain,” said Gregg Barfield, CEO of Blocktrust Network, which is headquartered in College Station, Texas. “The opportunity to classify cattle individually based on their genetics and performance through harvest will unlock markets and value for smaller producers to participate in quality-driven sustainable supply chains.”
Featured Business
2024 Startups to Watch
stats here
Related Posts on Startland News
You can’t plan for this: ‘Mr K’ finalists wary of another ‘wrench into the face’ from Washington
An upended national political and economic climate has rippled down to Main Street, acknowledged leaders of this year’s Top 10 Small Businesses, bringing concerns about racism, DEI backlash, tariffs, and supply chain disruptions to Kansas City’s front door. “We’ve had people come into the shop and harass our employees, our customers,” explained Dulcinea Herrera —…
Hyde Park coffee space reopens with family vibe fitting historic neighborhood’s roots, owners say
A newly opened neighborhood coffee shop in Hyde Park hopes to bring a fresh, family-friendly vibe to Kansas City’s bustling coffee scene, its owners said. “We created 1888 Coffee to be something different — not just another café, but a welcoming hub for our community,” said Christine Kehoe, co-owner and operator of 1888 Coffee with…
Topeka recruited dozens of Filipino teachers for local classrooms; at year’s end, the district hopes they’ll stay
Startland News’ Startup Road Trip series explores innovative and uncommon ideas finding success in rural America and Midwestern startup hubs outside the Kansas City metro. TOPEKA — Although international educators are not new to the state’s capital city, Topeka welcomed about 50 teachers from the Philippines this past school year to address shortages within the…
Startup ideas are here, but does Kansas have the risk capital to get them to the next level?
Eight early-stage Kansas entrepreneurs sat across from Midwest-based investors this week at Aspiria NOW in Overland Park, engaging in rapid-fire, “speed dating” style meetings aimed at moving their ventures closer to real investment. “We’re seeing just a great inflow of companies, especially at the early stage, come in just high levels of sophistication and awareness…