KC startup pairs with blockchain platform to build trust, value in premium beef genetics
January 31, 2024 | Startland News Staff
A newly announced strategic collaboration is expected to help Lenexa-based Vytelle promote the value of feeder cattle, while simultaneously bringing more transparency to a critical market segment within the beef industry.
Kerryann Kocher, Vytelle
The initiative between Vytelle and BlockTrust Network — an API-driven platform that leverages blockchain technology to enhance trust within the beef supply chain — marks the first of its kind aimed to leverage their respective strengths targeting the feeder cattle market.
“We are thrilled to embark on this groundbreaking collaboration with Blocktrust,” said Kerryann Kocher, CEO of Vytelle, the fastest growing, independent IVF company and curator of the world’s largest feed efficiency database.
Collaboration is a step forward in building markets that acknowledge the value of premium genetics for Vytelle’s seedstock customers by increasing the demand for their progeny, she added.
Gregg Barfield, Blocktrust Network
Leveraging the power of the Vytelle’s industry leadership in characterizing feed efficient genetics, Vytelle will develop tools to characterize differences in feed efficiency among groups of feeder cattle via the Blocktrust Network’s permissioned blockchain, the company said. This information will provide buyers unique insights on the value of cattle, shining a spotlight on the premium value of calves sired by bulls from breeding programs that are driving genetic improvement in feed efficiency, a critical driver of profitability and sustainability in cattle feeding.
“Blockchain technology has proven to be a transformative force across various industries and Blocktrust Network is thrilled to bring a new level of transparency to the beef supply chain,” said Gregg Barfield, CEO of Blocktrust Network, which is headquartered in College Station, Texas. “The opportunity to classify cattle individually based on their genetics and performance through harvest will unlock markets and value for smaller producers to participate in quality-driven sustainable supply chains.”
Featured Business
2024 Startups to Watch
stats here
Related Posts on Startland News
Boddle raises $1.35M with KCRise Fund on board, reaches 450,000+ students, expands team
Editor’s note: KCRise Fund is a financial supporter of Startland News. This report was produced independently of that relationship. TULSA — As schools across the country navigate in-person and remote learning models, Boddle Learning, a math gaming platform that was founded in Kansas City continues to grow, raising another round of more than $1 million…
KC social entrepreneur Wesley Hamilton surprised with $1M on Good Morning America
Wesley Hamilton experienced a roller coaster of emotions Wednesday morning, with a grand finale surprise of a $1 million donation from the Craig H. Neilsen Foundation. “Thank you, everyone, for believing and watching the journey. It’s always been about the people we’ve been serving. I’m just grateful,” Hamilton said through joyful tears on Good Morning…
KC’s housing market makes young professionals’ first homes more elusive; here’s how four of them are making it work
As newcomers to Kansas City in 2019, Ria Rao and Morgan Bannerman found community co-living with other young professionals under the same roof. Now they’re hoping to replicate that environment — this time as homeowners. The move comes in large part out of necessity. Amid a highly competitive housing market, locating an on-budget home — and…
Meet 10 finalists for AltCap Your Biz pitch payout; competition returns during GEW KC
A diverse group of nearly a dozen small businesses are advancing to the next round of the annual AltCap Your Biz: Pitch Competition with finalists ranging from a mobile vegan soul food service to a Northland selfie experience. The “Closing the Deal” live pitch event showcases the 10 best concepts from a pool of 43…