KC startup pairs with blockchain platform to build trust, value in premium beef genetics
January 31, 2024 | Startland News Staff
A newly announced strategic collaboration is expected to help Lenexa-based Vytelle promote the value of feeder cattle, while simultaneously bringing more transparency to a critical market segment within the beef industry.
Kerryann Kocher, Vytelle
The initiative between Vytelle and BlockTrust Network — an API-driven platform that leverages blockchain technology to enhance trust within the beef supply chain — marks the first of its kind aimed to leverage their respective strengths targeting the feeder cattle market.
“We are thrilled to embark on this groundbreaking collaboration with Blocktrust,” said Kerryann Kocher, CEO of Vytelle, the fastest growing, independent IVF company and curator of the world’s largest feed efficiency database.
Collaboration is a step forward in building markets that acknowledge the value of premium genetics for Vytelle’s seedstock customers by increasing the demand for their progeny, she added.
Gregg Barfield, Blocktrust Network
Leveraging the power of the Vytelle’s industry leadership in characterizing feed efficient genetics, Vytelle will develop tools to characterize differences in feed efficiency among groups of feeder cattle via the Blocktrust Network’s permissioned blockchain, the company said. This information will provide buyers unique insights on the value of cattle, shining a spotlight on the premium value of calves sired by bulls from breeding programs that are driving genetic improvement in feed efficiency, a critical driver of profitability and sustainability in cattle feeding.
“Blockchain technology has proven to be a transformative force across various industries and Blocktrust Network is thrilled to bring a new level of transparency to the beef supply chain,” said Gregg Barfield, CEO of Blocktrust Network, which is headquartered in College Station, Texas. “The opportunity to classify cattle individually based on their genetics and performance through harvest will unlock markets and value for smaller producers to participate in quality-driven sustainable supply chains.”
Featured Business
2024 Startups to Watch
stats here
Related Posts on Startland News
Just another day in Paradise (EDU): Urban nursery turns soil to nurture STEAM students
When learners dig into the Paradise Garden Club STEAM program, they unearth non-traditional learning opportunities in a classroom cased in chlorophyll. “It starts on a very base level — using your hands to work with raw soil,” said Jessica Teliczan, owner and operator of Crossroads-planted Paradise Garden Club, teasing the newly launched effort — formally branded…
Tech meets Amish craftsmanship for a ‘matchless’ DIY home experience dealt by this KC engineer
From Kansas City-coded Stackify to his dream job at Microsoft, working in tech is a labor of love for Jason Taylor. But it couldn’t keep him from hanging a side hustle. “I’ve always been a do-it-yourself project type of person,” Taylor said, noting numerous remodeling projects he and his wife, Lindsay, have taken on over…
It’s a ‘movement, not just a moment’; H&R Block audits impact of Black excellence, businesses
Reading is among the best way to learn about Black history, said Willa Robinson, the founder and owner of Willa’s Books & Vinyl. “I’m grateful to be able to educate people about what’s going on in the Black community through books. There’s so much history on what we have experienced, what we have accomplished,” said…
Final capital push expected to bring $13M rebuild to Troost, replacing building held together by ‘duct tape, plaster, and prayer’
Decades of dreaming are coming to an end, said Father Justin Mathews, announcing the final phase of a $13 million capital campaign that’s expected to realize a long-held plan to magnify the impact of Reconciliation Services. “We’ve been in the building since 1987 — and its been held together with duct tape, plaster, and prayer,” Mathews,…