KC startup pairs with blockchain platform to build trust, value in premium beef genetics
January 31, 2024 | Startland News Staff
A newly announced strategic collaboration is expected to help Lenexa-based Vytelle promote the value of feeder cattle, while simultaneously bringing more transparency to a critical market segment within the beef industry.
Kerryann Kocher, Vytelle
The initiative between Vytelle and BlockTrust Network — an API-driven platform that leverages blockchain technology to enhance trust within the beef supply chain — marks the first of its kind aimed to leverage their respective strengths targeting the feeder cattle market.
“We are thrilled to embark on this groundbreaking collaboration with Blocktrust,” said Kerryann Kocher, CEO of Vytelle, the fastest growing, independent IVF company and curator of the world’s largest feed efficiency database.
Collaboration is a step forward in building markets that acknowledge the value of premium genetics for Vytelle’s seedstock customers by increasing the demand for their progeny, she added.
Gregg Barfield, Blocktrust Network
Leveraging the power of the Vytelle’s industry leadership in characterizing feed efficient genetics, Vytelle will develop tools to characterize differences in feed efficiency among groups of feeder cattle via the Blocktrust Network’s permissioned blockchain, the company said. This information will provide buyers unique insights on the value of cattle, shining a spotlight on the premium value of calves sired by bulls from breeding programs that are driving genetic improvement in feed efficiency, a critical driver of profitability and sustainability in cattle feeding.
“Blockchain technology has proven to be a transformative force across various industries and Blocktrust Network is thrilled to bring a new level of transparency to the beef supply chain,” said Gregg Barfield, CEO of Blocktrust Network, which is headquartered in College Station, Texas. “The opportunity to classify cattle individually based on their genetics and performance through harvest will unlock markets and value for smaller producers to participate in quality-driven sustainable supply chains.”
Featured Business
2024 Startups to Watch
stats here
Related Posts on Startland News
Wingman’s twice-fried chicken flies south, finding its sweet spot in Johnson County
A pandemic-battered, Westport fried chicken restaurant is on the move, chasing new opportunities in Overland Park and frying up a second chance that could be the secret ingredient to franchise expansion, its owner said. “Wingman is the food provider for the entire district,” said Duane Jordan, owner of a Wingman Kitchen franchise, detailing the restaurant’s…
Students hope to make KU the ‘premier blockchain university’; Here’s how startups can help
Startland News’ Startup Road Trip series explores innovative and uncommon ideas finding success in rural America and Midwestern startup hubs outside the Kansas City metro. This series is possible thanks to the Ewing Marion Kauffman Foundation, which leads a collaborative, nationwide effort to identify and remove large and small barriers to new business creation. LAWRENCE…
She’s bringing tech to urban core teens; why KCMO says Tammy Buckner needs to pay ‘fair market value’ or get out
One of KC’s leading Black women in tech leased a vacant city building for $1 and made $20K+ in improvements for her workforce development program — now the city wants to sell it, kicking WeCode KC to the curb A local nonprofit is asking for community support as the KCMO city council makes a move…
One-size-fits-all neighborhoods are a blueprint for development failure, C3KC panel says
Editor’s note: Startland News is a non-financial media sponsor of the 3CKC conference organized by the Junior League of Kansas City, Missouri. The formula for creating a vibrant neighborhood might seem simple, but replicating it between variable demographics, geographies and economies is more challenging than many planners think, said Kavya Shankar. “The strength of the…