KC startup pairs with blockchain platform to build trust, value in premium beef genetics
January 31, 2024 | Startland News Staff
A newly announced strategic collaboration is expected to help Lenexa-based Vytelle promote the value of feeder cattle, while simultaneously bringing more transparency to a critical market segment within the beef industry.
Kerryann Kocher, Vytelle
The initiative between Vytelle and BlockTrust Network — an API-driven platform that leverages blockchain technology to enhance trust within the beef supply chain — marks the first of its kind aimed to leverage their respective strengths targeting the feeder cattle market.
“We are thrilled to embark on this groundbreaking collaboration with Blocktrust,” said Kerryann Kocher, CEO of Vytelle, the fastest growing, independent IVF company and curator of the world’s largest feed efficiency database.
Collaboration is a step forward in building markets that acknowledge the value of premium genetics for Vytelle’s seedstock customers by increasing the demand for their progeny, she added.
Gregg Barfield, Blocktrust Network
Leveraging the power of the Vytelle’s industry leadership in characterizing feed efficient genetics, Vytelle will develop tools to characterize differences in feed efficiency among groups of feeder cattle via the Blocktrust Network’s permissioned blockchain, the company said. This information will provide buyers unique insights on the value of cattle, shining a spotlight on the premium value of calves sired by bulls from breeding programs that are driving genetic improvement in feed efficiency, a critical driver of profitability and sustainability in cattle feeding.
“Blockchain technology has proven to be a transformative force across various industries and Blocktrust Network is thrilled to bring a new level of transparency to the beef supply chain,” said Gregg Barfield, CEO of Blocktrust Network, which is headquartered in College Station, Texas. “The opportunity to classify cattle individually based on their genetics and performance through harvest will unlock markets and value for smaller producers to participate in quality-driven sustainable supply chains.”
Featured Business
2024 Startups to Watch
stats here
Related Posts on Startland News
She was prepared for a ‘no’ but Niki Baker’s blind outreach scored her exclusive licensing with her alma mater
Faithful to her colors, Niki Baker’s fondness for Kansas State University is unwavering long after she left its campus behind to pursue an art career and a family, she said. Pouring her maker’s mission out on canvas and painting possibility, Baker is now one of the rare few to hold a piece of her alma…
Two Black, women-owned bookstores open conversation on police abolition; Why this UMKC alumna says it could reduce gun violence in KC
Two of Kansas City’s newest Black-, woman-owned bookshops are teaming up to host Derecka Purnell — human rights lawyer, author and University of Missouri-Kansas City alumna — for a community discussion on police abolition and eliminating harm. Aya Coffee + Books and BLK + BRWN are presenting “Community Book Chat with Derecka Purnell” 6:30 p.m.…
KC Tech Council elevates apprenticeship leader to COO, concluding succession plan after CEO’s departure
A leading advocate for the region’s tech community announced this week a promotion from within as the KC Tech Council transitions to new leadership after longtime CEO Ryan Weber left the organization this spring. Newly-announced chief operating officer Erin Christensen, who has served as the tech council’s program manager since October 2020 and leads its…
Bring out your good: Un-Dumpster Day launches Saturday with mission to de-clutter
As residents across Kansas City prep for the final weekend garage sales of the spring, a locally-launched website is offering an easier — and more environmentally sustainable solution: connecting those who have personal items to donate to the people, pets and nonprofits that need them. “What we thought was, ‘Why not make a one-stop drop…