KC startup pairs with blockchain platform to build trust, value in premium beef genetics
January 31, 2024 | Startland News Staff
A newly announced strategic collaboration is expected to help Lenexa-based Vytelle promote the value of feeder cattle, while simultaneously bringing more transparency to a critical market segment within the beef industry.
Kerryann Kocher, Vytelle
The initiative between Vytelle and BlockTrust Network — an API-driven platform that leverages blockchain technology to enhance trust within the beef supply chain — marks the first of its kind aimed to leverage their respective strengths targeting the feeder cattle market.
“We are thrilled to embark on this groundbreaking collaboration with Blocktrust,” said Kerryann Kocher, CEO of Vytelle, the fastest growing, independent IVF company and curator of the world’s largest feed efficiency database.
Collaboration is a step forward in building markets that acknowledge the value of premium genetics for Vytelle’s seedstock customers by increasing the demand for their progeny, she added.
Gregg Barfield, Blocktrust Network
Leveraging the power of the Vytelle’s industry leadership in characterizing feed efficient genetics, Vytelle will develop tools to characterize differences in feed efficiency among groups of feeder cattle via the Blocktrust Network’s permissioned blockchain, the company said. This information will provide buyers unique insights on the value of cattle, shining a spotlight on the premium value of calves sired by bulls from breeding programs that are driving genetic improvement in feed efficiency, a critical driver of profitability and sustainability in cattle feeding.
“Blockchain technology has proven to be a transformative force across various industries and Blocktrust Network is thrilled to bring a new level of transparency to the beef supply chain,” said Gregg Barfield, CEO of Blocktrust Network, which is headquartered in College Station, Texas. “The opportunity to classify cattle individually based on their genetics and performance through harvest will unlock markets and value for smaller producers to participate in quality-driven sustainable supply chains.”
Featured Business
2024 Startups to Watch
stats here
Related Posts on Startland News
NFL Draft wants diverse vendors for ‘largest event in the history of our city’; Here’s how to apply
When the NFL Draft comes to Kansas City in April, diverse local businesses will share center stage with the next generation of football players. The NFL Business Connect program is an initiative that seeks to link up to 100 local, diverse businesses with large event experience to contracting opportunities related to the 2023 NFL Draft,…
KC seamstress reaffirms gender identities, provides confidence through compression garments
Every individual deserves to express how they feel on the inside through their outer appearance, Laura Treas shared; and clothing has the power to make that transition. “Fashion can appear to be so shallow, but we know that isn’t the case. Our undergarments give someone the look and silhouette on the outside that they feel…
These brothers brought artisan Mexican designs to the streets of KC; now Pancho’s Blanket is opening a Crossroads shop
A handmade Mexican garment company led by brothers Jonathan and Joseph Garvey is quickly making the leap from First Friday pop up to Crossroads storefront — announcing the debut of a permanent home for the shop next week. Pancho’s Blanket — which partners with artisans in Tlaxcala, Mexico, to design and make wool jackets, blankets,…
KC inventor’s untimely death leaves legacy of fearlessness, unfinished vision
Paul Francis pioneered fitness tech for NASA, commercialized it with Bowflex, then raised $4 million on Kickstarter: How the OYO founder’s unexpected death this month cut his storied entrepreneurial journey short — but left a lasting impression on the people who worked alongside him. Former colleagues are remembering the late Paul Francis as a uniquely…