KC startup pairs with blockchain platform to build trust, value in premium beef genetics
January 31, 2024 | Startland News Staff
A newly announced strategic collaboration is expected to help Lenexa-based Vytelle promote the value of feeder cattle, while simultaneously bringing more transparency to a critical market segment within the beef industry.
Kerryann Kocher, Vytelle
The initiative between Vytelle and BlockTrust Network — an API-driven platform that leverages blockchain technology to enhance trust within the beef supply chain — marks the first of its kind aimed to leverage their respective strengths targeting the feeder cattle market.
“We are thrilled to embark on this groundbreaking collaboration with Blocktrust,” said Kerryann Kocher, CEO of Vytelle, the fastest growing, independent IVF company and curator of the world’s largest feed efficiency database.
Collaboration is a step forward in building markets that acknowledge the value of premium genetics for Vytelle’s seedstock customers by increasing the demand for their progeny, she added.
Gregg Barfield, Blocktrust Network
Leveraging the power of the Vytelle’s industry leadership in characterizing feed efficient genetics, Vytelle will develop tools to characterize differences in feed efficiency among groups of feeder cattle via the Blocktrust Network’s permissioned blockchain, the company said. This information will provide buyers unique insights on the value of cattle, shining a spotlight on the premium value of calves sired by bulls from breeding programs that are driving genetic improvement in feed efficiency, a critical driver of profitability and sustainability in cattle feeding.
“Blockchain technology has proven to be a transformative force across various industries and Blocktrust Network is thrilled to bring a new level of transparency to the beef supply chain,” said Gregg Barfield, CEO of Blocktrust Network, which is headquartered in College Station, Texas. “The opportunity to classify cattle individually based on their genetics and performance through harvest will unlock markets and value for smaller producers to participate in quality-driven sustainable supply chains.”
Featured Business
2024 Startups to Watch
stats here
Related Posts on Startland News
SnapIT’s founder builds tech company’s mission overseas while growing talent pool in Kansas
Employers across the globe need access to tech talent as demand for skilled IT workers surges, said Neelima Parasker, noting her Overland Park-based firm writes critical coding for the solution. “What we provide is unique in the sense that we are producing tech talent the fastest through microcredentials,” said Parasker, the founder and CEO of…
How this reality TV star is using his platform to help tech students start life-changing careers without heavy debt
Nehemiah Clark stands at the crossroads of reality TV and inclusive tech education. As a former cast member on MTV’s “The Real World: Austin” and a frequent competitor on the Paramount+ “The Challenge” series, Clark leverages his audience to further the mission of SnapIT Solutions, he shared. “On [‘The Challenge’], I’ve talked about what I…
How Charlie Hustle’s wholesale expansion, collegiate licensing is growing its brand beyond the KC Heart
Chase McAnulty is on a mission to build Charlie Hustle into a national brand, he shared, without losing the company’s roots in Kansas City. “We’ve really driven the narrative that not only celebrates culture, but civic pride. It’s a challenge to go to these other markets and give them their version of the KC Heart,…
Gain cybersecurity traction with these four steps (Hint: continuous improvement is critical)
Editor’s note: The opinions expressed in this commentary are the author’s alone. Angela Redmond is director of attest services at BARR Advisory, which has offices in Kansas City. BARR Advisory, a cloud-based security and compliance solutions provider, specializing in cybersecurity, is a financial partner of Startland News. Click here to check out more of this…