KC startup pairs with blockchain platform to build trust, value in premium beef genetics
January 31, 2024 | Startland News Staff
A newly announced strategic collaboration is expected to help Lenexa-based Vytelle promote the value of feeder cattle, while simultaneously bringing more transparency to a critical market segment within the beef industry.
Kerryann Kocher, Vytelle
The initiative between Vytelle and BlockTrust Network — an API-driven platform that leverages blockchain technology to enhance trust within the beef supply chain — marks the first of its kind aimed to leverage their respective strengths targeting the feeder cattle market.
“We are thrilled to embark on this groundbreaking collaboration with Blocktrust,” said Kerryann Kocher, CEO of Vytelle, the fastest growing, independent IVF company and curator of the world’s largest feed efficiency database.
Collaboration is a step forward in building markets that acknowledge the value of premium genetics for Vytelle’s seedstock customers by increasing the demand for their progeny, she added.
Gregg Barfield, Blocktrust Network
Leveraging the power of the Vytelle’s industry leadership in characterizing feed efficient genetics, Vytelle will develop tools to characterize differences in feed efficiency among groups of feeder cattle via the Blocktrust Network’s permissioned blockchain, the company said. This information will provide buyers unique insights on the value of cattle, shining a spotlight on the premium value of calves sired by bulls from breeding programs that are driving genetic improvement in feed efficiency, a critical driver of profitability and sustainability in cattle feeding.
“Blockchain technology has proven to be a transformative force across various industries and Blocktrust Network is thrilled to bring a new level of transparency to the beef supply chain,” said Gregg Barfield, CEO of Blocktrust Network, which is headquartered in College Station, Texas. “The opportunity to classify cattle individually based on their genetics and performance through harvest will unlock markets and value for smaller producers to participate in quality-driven sustainable supply chains.”
Featured Business
2024 Startups to Watch
stats here
Related Posts on Startland News
Don’t like cookies? Your new favorite weirdough baker hungrily accepts the challenge
Tierney Larson is on a mission to bake the perfect cookies for those like herself with a not-so-sweet tooth, the Outliers Baked Goods owner shared. Each month, the self-taught baker and New York native experiments, developing four new adventurous flavors to please the taste buds of the outliers or weirdoughs of the dessert community —…
Shocked by a discovery while pregnant, this entrepreneur vowed to make self-care products from ingredients safe enough to eat
‘I might as well make my own’ Jess Winns, founder of Ari Rose Body Care, had always been pretty conscious of what she and her three daughters put into and onto their bodies, she said. However, as she researched more about holistic wellness while pregnant with her second daughter, Winns read about how more than…
Mediterranean of the Midwest: How this restaurateur is crafting authentic tastes for diners in the heart of Kansas
Startland News’ Startup Road Trip series explores innovative and uncommon ideas finding success in rural America and Midwestern startup hubs outside the Kansas City metro. This series is possible thanks to Go Topeka, which seeks economic success for all companies and citizens across Shawnee County through implementation of an aggressive economic development strategy that capitalizes…
GIFT launches We Are Black pitch competition with 10 entrepreneurs vying for $60K
Editor’s note: Kansas City G.I.F.T. is a non-financial partner of Startland News. Ten Black-owned Kansas City businesses are expected to pitch March 24 for their share of $60,000 at what organizers hope will become an annual event that helps to close the funding gap for entrepreneurs of color. The We Are Black pitch competition is…