KC startup pairs with blockchain platform to build trust, value in premium beef genetics
January 31, 2024 | Startland News Staff
A newly announced strategic collaboration is expected to help Lenexa-based Vytelle promote the value of feeder cattle, while simultaneously bringing more transparency to a critical market segment within the beef industry.
Kerryann Kocher, Vytelle
The initiative between Vytelle and BlockTrust Network — an API-driven platform that leverages blockchain technology to enhance trust within the beef supply chain — marks the first of its kind aimed to leverage their respective strengths targeting the feeder cattle market.
“We are thrilled to embark on this groundbreaking collaboration with Blocktrust,” said Kerryann Kocher, CEO of Vytelle, the fastest growing, independent IVF company and curator of the world’s largest feed efficiency database.
Collaboration is a step forward in building markets that acknowledge the value of premium genetics for Vytelle’s seedstock customers by increasing the demand for their progeny, she added.
Gregg Barfield, Blocktrust Network
Leveraging the power of the Vytelle’s industry leadership in characterizing feed efficient genetics, Vytelle will develop tools to characterize differences in feed efficiency among groups of feeder cattle via the Blocktrust Network’s permissioned blockchain, the company said. This information will provide buyers unique insights on the value of cattle, shining a spotlight on the premium value of calves sired by bulls from breeding programs that are driving genetic improvement in feed efficiency, a critical driver of profitability and sustainability in cattle feeding.
“Blockchain technology has proven to be a transformative force across various industries and Blocktrust Network is thrilled to bring a new level of transparency to the beef supply chain,” said Gregg Barfield, CEO of Blocktrust Network, which is headquartered in College Station, Texas. “The opportunity to classify cattle individually based on their genetics and performance through harvest will unlock markets and value for smaller producers to participate in quality-driven sustainable supply chains.”
Featured Business
2024 Startups to Watch
stats here
Related Posts on Startland News
16 small businesses in 60 seconds: Did you spot your favorite entrepreneur in the Royals’ new campaign?
It’s a new season, but longtime connections fly deep into the outfield for the Kansas City Royals and a fandom that’s supported them for decades. Among those most impacted: entrepreneurs whose stories run along the same baseline as the championship-winning baseball club. “It might sound crazy, but I honestly credit a lot of our growth…
Now renting nostalgia: Hands-on classic car startup drives ‘look but don’t touch’ into the past
Ryan Wager isn’t just renting out classic cars with his new startup, he shared, he’s loaning out memories. North Kansas City-based RND — launched earlier this year — allows community members and visitors to take classic, RND-restored cars — like his own 1958 Chevy Corvette — for a spin with daily rentals. Want to take…
KC record label disrupts music industry with incubator studio concept that gives artists more freedom, ownership
Casio McCombs’ most creative ideas come to him during “dream hours” — late at night and early in the morning when a majority of people are asleep, he shared. “That’s when all these new ideas for music and how to structure the label would really hit us,” said McCombs, who co-founded the Kansas City-based record…
Their joyful art began with pom poms, but Bubble Gum Kurt’s upcycled expression won’t be boxed in
Infusing their work with plenty of color and a DIY approach, Kansas City artist Kurt Ryan weaves their identity into each craft, article of clothing, and piece of jewelry they sell. Ryan’s creates their work as Bubble Gum Kurt, and through their business venture FunStarShine, both of which evoke the colorful wares Ryan creates. “I…