KC startup pairs with blockchain platform to build trust, value in premium beef genetics
January 31, 2024 | Startland News Staff
A newly announced strategic collaboration is expected to help Lenexa-based Vytelle promote the value of feeder cattle, while simultaneously bringing more transparency to a critical market segment within the beef industry.
Kerryann Kocher, Vytelle
The initiative between Vytelle and BlockTrust Network — an API-driven platform that leverages blockchain technology to enhance trust within the beef supply chain — marks the first of its kind aimed to leverage their respective strengths targeting the feeder cattle market.
“We are thrilled to embark on this groundbreaking collaboration with Blocktrust,” said Kerryann Kocher, CEO of Vytelle, the fastest growing, independent IVF company and curator of the world’s largest feed efficiency database.
Collaboration is a step forward in building markets that acknowledge the value of premium genetics for Vytelle’s seedstock customers by increasing the demand for their progeny, she added.
Gregg Barfield, Blocktrust Network
Leveraging the power of the Vytelle’s industry leadership in characterizing feed efficient genetics, Vytelle will develop tools to characterize differences in feed efficiency among groups of feeder cattle via the Blocktrust Network’s permissioned blockchain, the company said. This information will provide buyers unique insights on the value of cattle, shining a spotlight on the premium value of calves sired by bulls from breeding programs that are driving genetic improvement in feed efficiency, a critical driver of profitability and sustainability in cattle feeding.
“Blockchain technology has proven to be a transformative force across various industries and Blocktrust Network is thrilled to bring a new level of transparency to the beef supply chain,” said Gregg Barfield, CEO of Blocktrust Network, which is headquartered in College Station, Texas. “The opportunity to classify cattle individually based on their genetics and performance through harvest will unlock markets and value for smaller producers to participate in quality-driven sustainable supply chains.”
Featured Business
2024 Startups to Watch
stats here
Related Posts on Startland News
Cassie Taylor is just getting queerer and weirder (and thanks to a wild 72 hours, she’s now a Playboy Bunny)
Be your authentic self, said Cassie Taylor, even if that means losing people along the way. “The biggest thing I’ve learned in the music industry is that if you’re not authentic, it is not sustainable — you’ll burn out fast. During the pandemic, I lost a lot of friends because I was very vocal about…
Pitch contest winners salute PHKC as fourth cohort wraps; $15K in prizes awarded to small businesses
A winning night at The Porter House KC’s pitch event this week expands opportunity for more than just the company taking home the biggest check, said Taylor Burris. AI Hub — led by Burris and her husband, James Spikes — earned first place and $8,000 in the competition, which also marked the completion of PHKC’s…
KCRise Fund closes $34M Fund III with ‘hyper-local’ focus; Here are its first four investments
A third venture capital fund — expected to invest $34 million in 20 more tech startups across the Kansas City region — builds on KCRise Fund’s thesis that high-growth local companies are the key to investor success, said Ed Frindt. It’s a competitive advantage that swells with each wave of funding, he added, announcing the…
These makers and vendors aren’t buying the scarcity mindset: ‘There’s a way for us all to eat’
A new vendor fair aims to unite people from all corners of the city and promote collaboration among the local vendor community, said entrepreneur and event organizer Dontavious Young. “I see a lot of events in Kansas City that are geared toward a specific type of crowd, or a specific type of culture, or a…