KC startup pairs with blockchain platform to build trust, value in premium beef genetics
January 31, 2024 | Startland News Staff
A newly announced strategic collaboration is expected to help Lenexa-based Vytelle promote the value of feeder cattle, while simultaneously bringing more transparency to a critical market segment within the beef industry.
Kerryann Kocher, Vytelle
The initiative between Vytelle and BlockTrust Network — an API-driven platform that leverages blockchain technology to enhance trust within the beef supply chain — marks the first of its kind aimed to leverage their respective strengths targeting the feeder cattle market.
“We are thrilled to embark on this groundbreaking collaboration with Blocktrust,” said Kerryann Kocher, CEO of Vytelle, the fastest growing, independent IVF company and curator of the world’s largest feed efficiency database.
Collaboration is a step forward in building markets that acknowledge the value of premium genetics for Vytelle’s seedstock customers by increasing the demand for their progeny, she added.
Gregg Barfield, Blocktrust Network
Leveraging the power of the Vytelle’s industry leadership in characterizing feed efficient genetics, Vytelle will develop tools to characterize differences in feed efficiency among groups of feeder cattle via the Blocktrust Network’s permissioned blockchain, the company said. This information will provide buyers unique insights on the value of cattle, shining a spotlight on the premium value of calves sired by bulls from breeding programs that are driving genetic improvement in feed efficiency, a critical driver of profitability and sustainability in cattle feeding.
“Blockchain technology has proven to be a transformative force across various industries and Blocktrust Network is thrilled to bring a new level of transparency to the beef supply chain,” said Gregg Barfield, CEO of Blocktrust Network, which is headquartered in College Station, Texas. “The opportunity to classify cattle individually based on their genetics and performance through harvest will unlock markets and value for smaller producers to participate in quality-driven sustainable supply chains.”
Featured Business
2024 Startups to Watch
stats here
Related Posts on Startland News
Here’s how five urban renewal projects could transform blighted areas across KCMO
A new film studio incubator coming to Troost Avenue. The evolution of the former Marlborough Elementary School. Adapting a towering, historic downtown building for modern needs. This series of revitalization projects involving blighted properties heralds a new era of growth and prosperity for Kansas City, said Dan Moye, noting each newly funded urban renewal initiative…
Female founders: Tips for infusing capital into your dreams
Editor’s note: The perspectives expressed in this commentary are the author’s alone. The following is a paid thought leadership piece from Terri Roberts Munsell, McQueary Schumm Munsell Group at Morgan Stanley. Today, women own four out of every 10 businesses in the U.S.(*1) Why women choose entrepreneurship There are a variety of reasons that women…
Kin Seltzer marks first anniversary with strategic C-suite hire, national expansion moves
Kansas City’s Black-owned beverage brand Kin Seltzer is popping the tab on a new year of business this month with the addition of a new chief strategy officer and a new focus on expanding the canned drinks’ footprint. Quincy Crutchfield, Kin’s new executive, comes with extensive entrepreneurial experience in marketing, branding, and creative design, successfully…
AI Hub’s art incubator is leaving River Market, taking over top floor of renovated PHKC space
The AI Hub is moving into The Porter House KC’s new 811 Retail Incubator, James Spikes shared, and he’s excited about the connections and opportunities it will bring. After more than a year headquartered in the River Market, the AI Hub’s one-stop art incubator — launched by Spikes and his wife, Taylor Burris — will…