KC startup pairs with blockchain platform to build trust, value in premium beef genetics
January 31, 2024 | Startland News Staff
A newly announced strategic collaboration is expected to help Lenexa-based Vytelle promote the value of feeder cattle, while simultaneously bringing more transparency to a critical market segment within the beef industry.
Kerryann Kocher, Vytelle
The initiative between Vytelle and BlockTrust Network — an API-driven platform that leverages blockchain technology to enhance trust within the beef supply chain — marks the first of its kind aimed to leverage their respective strengths targeting the feeder cattle market.
“We are thrilled to embark on this groundbreaking collaboration with Blocktrust,” said Kerryann Kocher, CEO of Vytelle, the fastest growing, independent IVF company and curator of the world’s largest feed efficiency database.
Collaboration is a step forward in building markets that acknowledge the value of premium genetics for Vytelle’s seedstock customers by increasing the demand for their progeny, she added.
Gregg Barfield, Blocktrust Network
Leveraging the power of the Vytelle’s industry leadership in characterizing feed efficient genetics, Vytelle will develop tools to characterize differences in feed efficiency among groups of feeder cattle via the Blocktrust Network’s permissioned blockchain, the company said. This information will provide buyers unique insights on the value of cattle, shining a spotlight on the premium value of calves sired by bulls from breeding programs that are driving genetic improvement in feed efficiency, a critical driver of profitability and sustainability in cattle feeding.
“Blockchain technology has proven to be a transformative force across various industries and Blocktrust Network is thrilled to bring a new level of transparency to the beef supply chain,” said Gregg Barfield, CEO of Blocktrust Network, which is headquartered in College Station, Texas. “The opportunity to classify cattle individually based on their genetics and performance through harvest will unlock markets and value for smaller producers to participate in quality-driven sustainable supply chains.”
Featured Business
2024 Startups to Watch
stats here
Related Posts on Startland News
University students score opportunities via Pipeline IOTY
Four college student founders are hoping to capitalize on facetime with high-profile businesspeople as part of an inaugural university competition at Pipeline’s Innovator of the Year event. Students from four regional universities will present their startups at the annual Kansas City-hosted IOTY event, which features a pitch competition among 10 Pipeline fellows, an evening gala…
The WTF Series: Gift shopping for the ‘smart home’
On a daily basis, Ben Kittrell translates the jargon-filled world of technology for clients of his tech consultancy. The Words that Frustrate (WTF) series aims to offer readers some clarity in an industry dominated by techies’ confusing argot. With Christmas right around the corner, you may be looking for that techie, geeky person in…
Changes here and on the horizon for Startland
You don’t have to be a fan of 1970s rock legend David Bowie for these Changes. Startland News is in the midst of an evolution to better serve readers and to maximize its impact in Kansas City. A number of changes have already taken place, and many more are on the horizon. We’re a startup,…
Social reaction: Kansas City discusses whether it’s ‘too nice’
Is Kansas City too nice? That question recently provoked a lively discussion amongst the Kansas City entrepreneurial community, eliciting thoughtful responses on the merits and disadvantages of the area’s candor. Startland News compiled some of those comments below that we found on our website in what will mark a new focus that aims to stimulate…