KC startup pairs with blockchain platform to build trust, value in premium beef genetics
January 31, 2024 | Startland News Staff
A newly announced strategic collaboration is expected to help Lenexa-based Vytelle promote the value of feeder cattle, while simultaneously bringing more transparency to a critical market segment within the beef industry.
Kerryann Kocher, Vytelle
The initiative between Vytelle and BlockTrust Network — an API-driven platform that leverages blockchain technology to enhance trust within the beef supply chain — marks the first of its kind aimed to leverage their respective strengths targeting the feeder cattle market.
“We are thrilled to embark on this groundbreaking collaboration with Blocktrust,” said Kerryann Kocher, CEO of Vytelle, the fastest growing, independent IVF company and curator of the world’s largest feed efficiency database.
Collaboration is a step forward in building markets that acknowledge the value of premium genetics for Vytelle’s seedstock customers by increasing the demand for their progeny, she added.
Gregg Barfield, Blocktrust Network
Leveraging the power of the Vytelle’s industry leadership in characterizing feed efficient genetics, Vytelle will develop tools to characterize differences in feed efficiency among groups of feeder cattle via the Blocktrust Network’s permissioned blockchain, the company said. This information will provide buyers unique insights on the value of cattle, shining a spotlight on the premium value of calves sired by bulls from breeding programs that are driving genetic improvement in feed efficiency, a critical driver of profitability and sustainability in cattle feeding.
“Blockchain technology has proven to be a transformative force across various industries and Blocktrust Network is thrilled to bring a new level of transparency to the beef supply chain,” said Gregg Barfield, CEO of Blocktrust Network, which is headquartered in College Station, Texas. “The opportunity to classify cattle individually based on their genetics and performance through harvest will unlock markets and value for smaller producers to participate in quality-driven sustainable supply chains.”
Featured Business
2024 Startups to Watch
stats here
Related Posts on Startland News
Report: Kansas City is the 8th-worst metro for entrepreneur diversity
It’s a dreary day for Kansas City in terms of successfully supporting a diverse entrepreneurial community. The City of Fountains is far below the national average — and the majority of the most-populated metros — when it comes to minority business ownership, according to the United States Census Bureau. The bureau on Thursday unveiled the…
KCMO reveals seven innovation partners and inaugural demo day
Mayor Sly James on Tuesday announced seven partners for the 2016 Innovation Partnership Program and the program’s new accelerator-like approach. Now in its second year, the IPP provides select startups with city data and infrastructure at no cost and the opportunity to develop, test and demonstrate innovative solutions for the city. For the first time, the…
With traction in tow, Super Dispatch is a model ‘lean startup’
Super Dispatch began like every tech startup: with a good idea. But as founder Bek Abdullayev will tell you, it takes more than that to be successful. In 2013, Abdullayev founded Super Dispatch, a software-as-a-service platform for the trucking industry intended to eliminate paperwork. Super Dispatch streamlines the communication of documents between truckers and their…
‘Makerspace in the ‘Hood’ wants to smother poverty and crime with creativity
Every successful entrepreneur is born with a seed of opportunity. It is impossible for one person to be successful on their own; whether you extend gratitude to your family for their support, your university for its resources, or the angel investor who believed in you when nobody else did. Now imagine you grew up in…