KC startup pairs with blockchain platform to build trust, value in premium beef genetics
January 31, 2024 | Startland News Staff
A newly announced strategic collaboration is expected to help Lenexa-based Vytelle promote the value of feeder cattle, while simultaneously bringing more transparency to a critical market segment within the beef industry.
Kerryann Kocher, Vytelle
The initiative between Vytelle and BlockTrust Network — an API-driven platform that leverages blockchain technology to enhance trust within the beef supply chain — marks the first of its kind aimed to leverage their respective strengths targeting the feeder cattle market.
“We are thrilled to embark on this groundbreaking collaboration with Blocktrust,” said Kerryann Kocher, CEO of Vytelle, the fastest growing, independent IVF company and curator of the world’s largest feed efficiency database.
Collaboration is a step forward in building markets that acknowledge the value of premium genetics for Vytelle’s seedstock customers by increasing the demand for their progeny, she added.
Gregg Barfield, Blocktrust Network
Leveraging the power of the Vytelle’s industry leadership in characterizing feed efficient genetics, Vytelle will develop tools to characterize differences in feed efficiency among groups of feeder cattle via the Blocktrust Network’s permissioned blockchain, the company said. This information will provide buyers unique insights on the value of cattle, shining a spotlight on the premium value of calves sired by bulls from breeding programs that are driving genetic improvement in feed efficiency, a critical driver of profitability and sustainability in cattle feeding.
“Blockchain technology has proven to be a transformative force across various industries and Blocktrust Network is thrilled to bring a new level of transparency to the beef supply chain,” said Gregg Barfield, CEO of Blocktrust Network, which is headquartered in College Station, Texas. “The opportunity to classify cattle individually based on their genetics and performance through harvest will unlock markets and value for smaller producers to participate in quality-driven sustainable supply chains.”
Featured Business
2024 Startups to Watch
stats here
Related Posts on Startland News
Cultura con carácter: How JEFES inks DINKC’s hometown team with drops of KC Latino hustle
Laedan “DINKC” Galicia draws a fine line between his creative mediums: skin, pen, fabric, and paint — now from a artists hub in Kansas City’s Columbus Park neighborhood. From his signature tattoo style to his JEFES clothing line, DINKC’s bold perspective is leaving a mark on Kansas City culture (and the Super Bowl). “With JEFES, I…
BKS Artisan Ales plans Crossroads nanobrewery, tapping additional location closer to KC’s hub of activity
BKS Artisan Ales — dubbed a “little beer heaven” by industry insiders — is bringing its award-winning operation to the Crossroads, adding a second, smaller brewery location near what founders Brian and Mary Rooney see as a downtown tourism market that also is easily accessible to some of their business’ biggest local fans. The space…
Pipeline doubles-down on diverse voices: Meet its new class of Pathfinder entrepreneurs
Programs built to support emerging founders who are primed to break through — despite entering entrepreneurship from a different starting point — have never been more needed, said Melissa Vincent, announcing the newest class of Pipeline Pathfinders. “In today’s climate, programs like Pathfinder are not just valuable — they’re essential,” said Vincent, CEO of Pipeline…
Pipeline adds top founders to its network: Meet 14 fellows tasked with building the Midwest together
The newest class of Pipeline fellows embodies the elite Midwest network’s founder-first focus on industry-agnostic collaboration and support, said Melissa Vincent, noting the power of tapping barrier-breaking perspectives to solve problems and build world-class companies side by side. “We have an incredible depth of entrepreneurs who are all focused on building high-growth, scalable businesses, but…