KC startup pairs with blockchain platform to build trust, value in premium beef genetics
January 31, 2024 | Startland News Staff
A newly announced strategic collaboration is expected to help Lenexa-based Vytelle promote the value of feeder cattle, while simultaneously bringing more transparency to a critical market segment within the beef industry.
Kerryann Kocher, Vytelle
The initiative between Vytelle and BlockTrust Network — an API-driven platform that leverages blockchain technology to enhance trust within the beef supply chain — marks the first of its kind aimed to leverage their respective strengths targeting the feeder cattle market.
“We are thrilled to embark on this groundbreaking collaboration with Blocktrust,” said Kerryann Kocher, CEO of Vytelle, the fastest growing, independent IVF company and curator of the world’s largest feed efficiency database.
Collaboration is a step forward in building markets that acknowledge the value of premium genetics for Vytelle’s seedstock customers by increasing the demand for their progeny, she added.
Gregg Barfield, Blocktrust Network
Leveraging the power of the Vytelle’s industry leadership in characterizing feed efficient genetics, Vytelle will develop tools to characterize differences in feed efficiency among groups of feeder cattle via the Blocktrust Network’s permissioned blockchain, the company said. This information will provide buyers unique insights on the value of cattle, shining a spotlight on the premium value of calves sired by bulls from breeding programs that are driving genetic improvement in feed efficiency, a critical driver of profitability and sustainability in cattle feeding.
“Blockchain technology has proven to be a transformative force across various industries and Blocktrust Network is thrilled to bring a new level of transparency to the beef supply chain,” said Gregg Barfield, CEO of Blocktrust Network, which is headquartered in College Station, Texas. “The opportunity to classify cattle individually based on their genetics and performance through harvest will unlock markets and value for smaller producers to participate in quality-driven sustainable supply chains.”
Featured Business
2024 Startups to Watch
stats here
Related Posts on Startland News
Google Fiber clarifies KC plans after reports of mass cancellations
After media reports indicated it canceled “hundreds” of area residents’ installations without a specific reason, Google Fiber is now clarifying its Kansas City plans. The tech giant — which began building an expansive gigabit network in Kansas City, Kan. in 2011 — said that while it remains committed to the area, it is tapering its expansion…
Leaders in KC coworking evaluate cultural, economic impact
Though I’m a “young, hip” millennial that offices in a coworking space, there’s no slant in saying that coworking is more than a fad in Kansas City. It’s a serious — and growing — business segment in the area. In the next 18 to 24 months, the metro will be welcoming more than 300,000 square…
Listen: Experts analyze KC’s evolving coworking and real estate market
What happens when the real estate market responds to a city’s surging entrepreneurial community? That was the subject of Startland News and Think Big’s March Innovation Exchange, which focused on Kansas City’s coworking boom and its intersection with area entrepreneurship. More than 300,000 square feet of coworking space will become available in the area over…
Pear Deck raises $4M to accelerate its ed tech tool
Fast-growing ed tech firm Pear Deck has plucked a $4 million investment as it plans to expand the use of its student engagement platform. The Iowa City-based firm — which operates a sales and marketing office in Kansas City — raised the capital from Growth Street Partners and existing investors, including Village Capital, Hyde Park…