KC startup pairs with blockchain platform to build trust, value in premium beef genetics
January 31, 2024 | Startland News Staff
A newly announced strategic collaboration is expected to help Lenexa-based Vytelle promote the value of feeder cattle, while simultaneously bringing more transparency to a critical market segment within the beef industry.
Kerryann Kocher, Vytelle
The initiative between Vytelle and BlockTrust Network — an API-driven platform that leverages blockchain technology to enhance trust within the beef supply chain — marks the first of its kind aimed to leverage their respective strengths targeting the feeder cattle market.
“We are thrilled to embark on this groundbreaking collaboration with Blocktrust,” said Kerryann Kocher, CEO of Vytelle, the fastest growing, independent IVF company and curator of the world’s largest feed efficiency database.
Collaboration is a step forward in building markets that acknowledge the value of premium genetics for Vytelle’s seedstock customers by increasing the demand for their progeny, she added.
Gregg Barfield, Blocktrust Network
Leveraging the power of the Vytelle’s industry leadership in characterizing feed efficient genetics, Vytelle will develop tools to characterize differences in feed efficiency among groups of feeder cattle via the Blocktrust Network’s permissioned blockchain, the company said. This information will provide buyers unique insights on the value of cattle, shining a spotlight on the premium value of calves sired by bulls from breeding programs that are driving genetic improvement in feed efficiency, a critical driver of profitability and sustainability in cattle feeding.
“Blockchain technology has proven to be a transformative force across various industries and Blocktrust Network is thrilled to bring a new level of transparency to the beef supply chain,” said Gregg Barfield, CEO of Blocktrust Network, which is headquartered in College Station, Texas. “The opportunity to classify cattle individually based on their genetics and performance through harvest will unlock markets and value for smaller producers to participate in quality-driven sustainable supply chains.”
Featured Business
2024 Startups to Watch
stats here
Related Posts on Startland News
Mac Properties plans four-corner food startup village at Armour and Troost
Mac Properties’ Kansas City arm wants to turn a “sleepy intersection” on Troost into a four-corner incubator for thriving residential and restaurant activity. The vision is to create a “food startup village” as the foundation of the development, which would bring 400 new market rate apartments to Armour Boulevard and Troost, said Peter Cassel, director…
Wonder developers eye emerging businesses and creatives for Troost
Business is brewing at the former Wonder Bread bakery. With a flurry of activity at 30th and Troost, the historic site is undergoing a transformation: from yet another vacant space on the corridor to an anchor for residential and commercial life on Troost. “They’ve gutted the inside and they’ve done a ton of work,” said…
You don’t have to pick a side, neighbor-led Troost Coalition says
It’s about bringing residents back to Troost Avenue, Cathryn Simmons said. And that means challenging the status quo. “This used to be a free-for-all. Troost was the Wild Wild West of Kansas City,” she said. “You could come over here and do anything you wanted. Legally.” A founding member of the Troost Coalition, Simmons helped…
Video: Nonprofit wants to bring coworking, craft fairs and farmers markets to Troost
Nonprofit group Troost Market Collective hopes to revitalize a section of Troost Avenue — from 31st to Linwood — bringing a coworking space, art collective and maker spaces, as well as regular festivals and farmers markets. While other developers are busy building residential and retail space along the Troost corridor, Troost Market Collective co-founders Katie Mabry…